Panorama Orientation Based on Ad Bidding
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Solution Overview
Problem
Panoramic images of geolocations often fail to accurately orient users to an advertiser's physical location, as they are typically displayed with a default orientation rather than being tailored to the advertiser's specific geographical boundary.
Innovation Solution
A system and method that determine a geolocation based on user action, retrieve a panoramic image associated with that location, and use orientation bids from advertisers to set the initial image orientation direction, ensuring the image is displayed in a manner that highlights the advertiser's location by utilizing an image orientation direction and geographical boundary associated with the advertiser.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If a default orientation (e.g., north) is used for panoramic images, then the system is simple to implement, but the image fails to accurately orient users to the advertiser's physical location
Solution Approach 1:
The system performs preliminary action by pre-determining the advertiser's geographical boundary and preferred orientation direction before the user views the panoramic image. The orientation bid is retrieved and processed in advance, allowing the panoramic image to be automatically oriented to the correct direction without requiring complex real-time calculations or user input during viewing.
Solution Approach 2:
The system introduces an intermediary mechanism (orientation bid collection and processing system) that mediates between the user's map selection and the final image orientation. This intermediary layer retrieves orientation bids based on the geolocation, processes them to determine the appropriate orientation direction, and applies this to the panoramic image display, thereby achieving accurate orientation without directly complexifying the core image loading function.
2Productivity
If the panoramic image is oriented to highlight the advertiser's location, then advertising effectiveness is improved, but the system becomes more complex due to bid retrieval and processing requirements
Solution Approach 1:
The system implements self-service by allowing advertisers to autonomously specify their geographical boundaries and preferred orientation directions through orientation bids. The system automatically retrieves and applies these pre-defined parameters based on the user's map selection, eliminating the need for manual configuration or complex real-time optimization algorithms. Advertisers essentially serve themselves by pre-configuring their advertising preferences.
Solution Approach 2:
The system performs preliminary action by pre-determining the advertiser's geographical boundary and preferred orientation direction before the user views the panoramic image. The orientation bid is retrieved and processed in advance, allowing the panoramic image to be automatically oriented to the correct direction without requiring complex real-time calculations or user input during viewing.
3Measurement precision
If orientation bids are retrieved based on geolocation factors, then the image orientation becomes more targeted and effective, but the retrieval process becomes more complex
Solution Approach 1:
The system applies parameter changes by using the geolocation (latitude and longitude) as input parameters to retrieve the appropriate orientation bid. The system transforms the raw geolocation data into a meaningful orientation direction by matching it against pre-stored advertiser geographical boundaries and preferred orientations. This parameter-based approach achieves precise targeting without requiring complex natural language processing or machine learning models.
Data Source
AI summary
Systems, methods, and computer storage mediums for orienting a panoramic image of a geolocation to display an advertiser's location are provided. An exemplary method includes, first, determining a geolocation of a point on a map, where the point is based on a user action. A panoramic image associated with the geolocation is retrieved. An orientation bid is also retrieved from a collection of orientation bids, where the orientation bid is associated with an advertiser and includes an image orientation direction and a geographical boundary that encompasses the geolocation. The panoramic image is displayed with the image's initial orientation is determined by the image orientation direction.