Parallel Coordinate Graph for Advertisement Set Management
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Solution Overview
Problem
Conventional advertisement distribution systems burden advertisers with complex data management and adjustment tasks due to the presentation of numerical reports, making it difficult to compare and adjust operation and performance information across multiple advertisement sets, leading to increased time and labor for advertisers.
Innovation Solution
An advertisement management system featuring a device with campaign, advertisement set, and adjustment screens that utilize parallel coordinate graphs and slide bars to visually display and adjust operation information, such as bidding prices and budgets, allowing for collective adjustments and reducing the complexity of data review and management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If numerical reports and tables are used to present operation information and performance information, then data completeness is improved, but ease of operation deteriorates due to difficulty in comparison and review
Solution Approach 1:
The patent replaces traditional numerical reports and tables with a parallel coordinate graph visualization system. This substitution transforms the mechanical interaction of reading and comparing numerical data into an intuitive visual comparison process, where advertisers can easily review and compare operation information and performance information across multiple advertisement sets through graphical representation rather than numerical tables.
2Measurement precision
If detailed performance information is collected for each advertisement set, then measurement precision is improved, but device complexity increases due to multiple screens and adjustment mechanisms
Solution Approach 1:
The patent merges multiple functions into an integrated advertisement management system that includes a campaign management screen, advertisement set management screen, and advertisement set adjustment screen. These screens work together within a unified system architecture, allowing detailed performance information to be collected, visualized, and adjusted through coordinated interactions between components rather than isolated complex systems.
Solution Approach 2:
The parallel coordinate graph acts as an intermediary between the complex performance data collection system and the user interface. It transforms detailed performance information from multiple advertisement sets into a visual format that simplifies comparison and review, mediating between the complexity of data collection and the simplicity of user interaction.
3Adaptability or versatility
If multiple advertisement sets are managed with individual adjustment, then adaptability is improved, but loss of time increases due to one-by-one adjustment requirements
Solution Approach 1:
The advertisement set adjustment screen enables combined adjustment of multiple advertisement sets simultaneously. Advertisers can select multiple advertisement sets and adjust their operation information collectively through a single interface, rather than adjusting each set individually. This merging of adjustment operations significantly reduces the time required while maintaining the adaptability to manage multiple advertisement sets with different configurations.
Data Source
AI summary
In an advertisement management system, an advertising server allows an advertiser of an internet advertisement to set one or more campaigns and one or more advertisement sets for each campaign and collects a plurality of performance information of each advertisement set. In an advertisement management device connected with the advertising server, a campaign management screen providing section makes a management terminal display a campaign management screen selectable a target campaign, an advertisement set management screen providing section displays one or more advertisement sets of the target campaign by a parallel coordinate graph and makes the management terminal display an advertisement set management screen selectable one or more target advertisement sets, and an advertisement set adjustment screen providing section makes the management terminal display an advertisement set adjustment screen adjustable operation information of one or more target advertisement sets.