Targeted Parcel Advertising via Recipient Data Matching
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Solution Overview
Problem
Current advertising methods lack a universally accepted and effective technique for targeting specific demographics, resulting in high costs and inefficient dissemination of advertisements to uninterested parties.
Innovation Solution
A system and method that selects and places targeted advertisements on packages based on recipient characteristics, such as location, gender, and buying history, using a computer system to analyze and match advertisement selection criteria with package and recipient characteristics, and placing the selected advertisements on the package, often adjacent to the postage.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional advertising methods are used to disseminate promotions to a broad audience, then advertisement reach is improved, but advertising cost increases and effectiveness decreases due to targeting uninterested parties
Solution Approach 1:
The patent segments the broad advertising audience into specific demographic groups (e.g., males aged 18-34) and delivers customized advertisements to each segment through different media channels. This segmentation allows advertisers to reach relevant audiences without wasting resources on uninterested parties, thus improving reach effectiveness while reducing overall advertising costs
Solution Approach 2:
The system performs preliminary analysis of recipient characteristics (demographics, preferences, behavior) before selecting and delivering advertisements. By pre-segmenting audiences and pre-selecting appropriate ads based on analyzed characteristics, the system avoids the need for broad, expensive trial-and-error advertising campaigns
2Quantity of substance
If traditional advertising methods are used with broad dissemination, then advertisement visibility is improved, but advertising efficiency deteriorates due to waste on uninterested parties
Solution Approach 1:
The patent applies local quality by delivering different advertisement content to different demographic segments based on their specific characteristics and preferences. Each segment receives locally optimized advertising content that is tailored to their interests, ensuring high visibility among relevant audiences while maintaining overall system efficiency
Solution Approach 2:
The system incorporates feedback mechanisms that analyze recipient responses and characteristics to continuously improve advertisement selection and delivery. This feedback loop ensures that advertising visibility is optimized for each demographic segment while maintaining high overall efficiency by learning from past performance
3Measurement precision
If professional advertising organizations are used to target and dispense advertisements, then advertisement targeting precision is improved, but advertising cost increases due to premium pricing
Solution Approach 1:
The patent implements a self-service advertising system where advertisers can independently access the platform, input their campaign parameters, and receive automated advertisement selection and delivery based on recipient characteristics. This eliminates the need for expensive professional advertising organizations while maintaining high targeting precision through automated demographic analysis and ad matching algorithms
Data Source
AI summary
A method and system provides a targeted advertisement on a package to be delivered to a recipient. The advertisement is specifically directed towards the recipient of the package. Advertisement information is received from an advertiser that includes one or more advertisements that the advertiser desires to be placed. The advertisement information is associated with advertisement selection criteria. A request for a package to be delivered to the recipient is received. The package has one or more package characteristics, and the recipient has one or more recipient characteristics including at least one location characteristic. The advertisement selection criteria associated with an advertisement are analyzed in conjunction with the package characteristics and recipient characteristics associated with the package and its recipient. An advertisement for the package is either selected or created in response to the analyzing of the advertisement selection criteria, package characteristics, and recipient characteristics. The advertisement is then placed on the package for delivery.