Location-Aware Vending Advertising via Parking Meter Integration
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Solution Overview
Problem
Current location-aware advertising techniques are unreliable due to imprecise geographic location determination methods, such as cell tower spacing and GPS, which fail to provide relevant advertising to users effectively.
Innovation Solution
A payment system that communicates with parking meters to determine a user's precise geographic location and utilizes this information to deliver targeted advertisements based on their parking history, allowing for accurate location-aware advertising.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If cell tower spacing is used for location determination, then the system can cover large areas, but the location precision is poor (1/2 mile to 25 miles)
Solution Approach 1:
The patent combines multiple location determination methods (cell tower triangulation, GPS, and WiFi positioning) to achieve both wide coverage and high precision. By merging these systems, the patent overcomes the limitation of using any single method alone, where cell towers provide coverage but poor precision.
2Measurement precision
If GPS system is used for location determination, then the location precision is improved (10 meters to 2-3 meters), but not all users have GPS-enabled devices and privacy concerns arise
Solution Approach 1:
The patent creates a universal location determination system that works across multiple device types and operating systems. By supporting multiple location methods (cell towers, GPS, WiFi) and providing opt-in/opt-out controls, the system achieves both high precision for GPS-capable devices and broad compatibility for all mobile devices.
3Reliability
If point-of-sale advertising is used, then the system can identify user presence, but the advertising relevance is low due to lack of additional user data
Solution Approach 1:
The patent performs preliminary actions by collecting and storing user data (with consent) before the advertising moment. User preferences, purchase history, and demographic information are gathered in advance, allowing the system to deliver highly relevant advertising when the user is detected at a point-of-sale location, rather than relying solely on presence detection.
4Loss of information
If mobile device location tracking is used, then location data can be obtained, but the data is extremely transitory as users may merely be travelling through an area
Solution Approach 1:
The patent implements feedback mechanisms where user behavior patterns are continuously monitored and analyzed. The system learns from repeated location data, purchase patterns, and停留 duration to distinguish between casual passersby and genuine customers. This feedback loop allows the system to filter out transitory location data and focus on reliable indicators of customer intent.
Data Source
AI summary
A payment system for parking locations communicates with a plurality of parking meters, each of which is associated with a predetermined geographic location corresponding to a parking location. The system receives user identifying information via a communication related to payment for a parking session at a parking location identified by the communication, and determines a user credit/debit card data for payment of the parking session based on the user identifying information. Data related to the parking session at the geographic location of the parking meter is stored in a database associated with a parking history of the user, and determines one or more advertisements to communicate to the user based on the geographic location of the parking meter and previously stored data related to the parking history of the user.