Partial Video Playback in Carousel Interfaces

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Solution Overview

Problem

Traditional video playback applications delay the start of subsequent videos until the previous video has stopped playing and only initiate playback when fully visible on the user device, leading to inefficiencies in video presentation.

Innovation Solution

Implementing a system that allows for the auto-play of partially visible videos, enabling concurrent playback of fully and partially visible videos, and calculating content provider fees based on cumulative consumption time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of time

If the application waits for a video to be fully visible before playing it, then the video playback is synchronized with user viewing, but delays occur between videos being played

Engineering Contradiction:
Improvedelay between videosVSAvoidvideo playback synchronization
Core Design Contradiction:
Loss of timeVSEase of operation

Solution Approach 1:

The system initiates video playback in advance when the video becomes partially visible in the carousel, rather than waiting for full visibility. This preliminary action reduces the delay between videos while still providing a buffer to ensure the video is within the user's potential field of view.

Inventive Principle:
Principle #10Preliminary action

2Productivity

If the application plays only one video at a time, then the user experience is simple and focused, but productivity in terms of video consumption is reduced

Engineering Contradiction:
Improvevideo consumption rateVSAvoidconcurrent video playback management
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system allows multiple videos to play concurrently in the carousel, with up to two videos playing at the same time. This partial action approach increases video consumption productivity while maintaining manageable complexity by limiting the number of concurrent playbacks rather than allowing all videos to play simultaneously.

Inventive Principle:
Principle #16Partial or excessive action

3Productivity

If the application scrolls through videos automatically, then video presentation efficiency increases, but audio management becomes complex

Engineering Contradiction:
Improvevideo presentation efficiencyVSAvoidaudio management
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system applies different audio policies to different videos based on their visibility state. The fully visible video receives audio output, while partially visible videos have audio muted. This local differentiation resolves the audio management complexity by creating clear, context-dependent rules rather than attempting uniform audio handling for all concurrent videos.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS11039214B2Automatically playing partially visible videos
Publication Date: 2021.06.15 GOOGLE LLC
  • US11039214B2 patent drawing
  • US11039214B2 patent drawing
  • US11039214B2 patent drawing

AI summary

A user device receives a plurality of content items that include a plurality of videos for presentation to a user of the user device, and renders a user interface on the user device. The user interface includes a first video of the plurality of content items that is being played concurrently with a second video of the plurality of videos. The second video is playing while being partially visible in the user interface.