Passive Call-to-Action Text Lead Generation for Faster Engagement

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Solution Overview

Problem

Businesses lack a system for text message-based lead generation that enables a single-step engagement with passive calls-to-action, leading to suboptimal customer experiences and potential loss of sales.

Innovation Solution

A system and method for omnichannel text-based routing and customer-to-enterprise communications, utilizing a computing device to generate passive calls-to-action, match mobile devices to specific end users, obtain consumer profiles, and send responses based on device-specific data and consumer profiles.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional call center systems and human resources are used for customer communication, then customers can receive assistance with their transactions, but the customer experience becomes suboptimal and sales are lost due to unnecessary delays and generic communication modes

Engineering Contradiction:

Improvecustomer experienceVSAvoidtransaction delay

Core Design Contradiction:

Ease of operationVSLoss of time

Solution Approach 1:

The system enables customers to initiate transactions and communicate with businesses autonomously through text messaging. The passive call-to-action allows customers to start the interaction without human intervention, and the automated system handles lead generation, device matching, and response delivery, eliminating the need for traditional call center agents and reducing transaction delays.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system prepopulates text messages with payload information and prepares device-specific data and consumer profiles in advance. When a customer responds to a passive call-to-action, the system already has the necessary information ready, enabling immediate processing and response without delays associated with traditional customer service workflows.

Inventive Principle:

Principle #10Preliminary action

2Adaptability or versatility

If businesses use siloed non-contextual communication approaches across different channels, then they can maintain separate systems for in-store, website, and mobile interactions, but they lose the ability to provide contextualized customer experiences and risk loss of sale

Engineering Contradiction:

Improvecommunication channel flexibilityVSAvoidcustomer context

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system provides a universal text-based communication platform that works across all channels (in-store, website, mobile). By using text messaging as the common denominator, the system maintains contextual information about the customer and their transaction regardless of which channel they use to initiate contact, eliminating the siloed approach of separate systems.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system acts as an intermediary between the customer and the business's various communication channels. It receives text messages from customers regardless of their origin, processes the information through device matching and consumer profile retrieval, and delivers contextualized responses, thereby preserving customer context across all communication channels.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Productivity

If businesses require customers to navigate various screens and options to get assistance, then they can provide structured communication options, but they increase the complexity of the interaction and delay the customer's ability to accomplish their transaction

Engineering Contradiction:

Improvetransaction completion rateVSAvoidinteraction complexity

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system extracts the essential communication function from complex multi-screen interfaces and delivers it directly through text messaging. By removing the need for customers to navigate through multiple screens and options, the system reduces interaction complexity while maintaining the ability to provide structured assistance through text-based communication.

Inventive Principle:

Principle #2Taking out (Extraction)

4Reliability

If businesses drive customers to traditional call center resources, then they can utilize existing human resources and systems, but they create unnecessary delays and provide suboptimal customer experiences when better resources exist outside the call center

Engineering Contradiction:

Improvesystem availabilityVSAvoidcustomer satisfaction

Core Design Contradiction:

ReliabilityVSEase of operation

Solution Approach 1:

The system replaces the mechanical call center system with an automated text-based communication system. Instead of requiring customers to call and wait for human agents, the system uses automated processes including device matching, consumer profile retrieval, and response generation to provide immediate assistance, thereby improving customer satisfaction while maintaining system availability.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS12462278B2System and method for text-based lead generation

Publication Date: 2025.11.04 TAPTEXT LLC

AI summary

A system and method for text message-based lead generation is disclosed. A computing device generates and transmits a passive call-to-action comprising a uniform resource locator configured to prepopulate a ready-to-send text message comprising a payload. Upon receipt of a text message substantially corresponding to the payload, device-specific data is used to match the mobile device to a specific end user. The end user is added to a database if not present, and a consumer profile for the end user is obtained and used to generate a response to be sent to the mobile device.