Passive Venue Verification for Directed Information Segmentation

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Solution Overview

Problem

Existing location-based services rely on explicit user actions for verifying device location, leading to inaccurate location identification and limited segment category creation.

Innovation Solution

Utilize passive information, such as wireless scan data and machine-learning models, to verify device location and create segment categories, enhancing accuracy and inclusivity without requiring explicit user checks.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If explicit user actions are used for verifying device location, then user control is maintained, but location verification accuracy deteriorates and segment category creation is limited

Engineering Contradiction:

Improvelocation verification accuracyVSAvoiduser control

Core Design Contradiction:

Measurement precisionVSEase of operation

Solution Approach 1:

The system uses passive information automatically collected by the device (such as wireless scan data, location services, and device metadata) to verify location and create segment categories without requiring explicit user actions. The device serves itself by autonomously determining location verification and generating targeted information segments based on passive data collection.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical/manual check-in system with an automated electronic system that uses passive information from wireless networks, location services, and device metadata to verify location and create segment categories, eliminating the need for explicit user verification actions.

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If passive information is used to verify location, then location verification accuracy improves and segment category creation expands, but processing complexity increases

Engineering Contradiction:

Improvesegment category creationVSAvoidprocessing complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the processing into distinct modules: passive information collection from multiple sources, location verification using statistical models, and segment category generation. This segmentation allows complex processing to be divided into manageable stages that can be processed independently and scaled as needed.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary processing layer that receives passive information from various sources, applies statistical models to verify location, and generates segment categories. This intermediary layer simplifies the overall system by providing a structured approach to handling complexity through centralized processing logic.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Measurement precision

If passive information collection is implemented, then location verification accuracy improves, but data processing load increases

Engineering Contradiction:

Improvelocation verification accuracyVSAvoiddata processing load

Core Design Contradiction:

Measurement precisionVSProductivity

Solution Approach 1:

The system collects passive information continuously but only processes and analyzes this data when location verification is needed or when segment category generation is triggered. This partial action approach reduces unnecessary processing load while maintaining high accuracy when data is actually required.

Inventive Principle:

Principle #16Partial or excessive action

Solution Approach 2:

The system performs preliminary data collection and basic processing of passive information in advance, storing and organizing the data so that when location verification is needed, the processing can be completed more quickly without requiring full re-analysis of all collected data, thus reducing real-time processing load.

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS12483633B2Creating segments for directed information using location information

Publication Date: 2025.11.25 FOURSQUARE LABS INC

AI summary

In non-limiting examples, passive information is used to verify the location of a client computing device and to create segment categories for directed information using location-based services and/or applications. In aspects, passive information is received from a client computing device. The client computing device is detected as being located at a predicted venue using the passive information. It may be determined whether directed information associated with the predicted venue has been displayed at an earlier time on a predetermined portion of the client computing device. In response to determining directed information associated with the predicted venue has been displayed on the predetermined portion of the client computing device, a statistical model may be applied to calculate a confidence score that the client computing device is located at the predicted venue. When the confidence score meets a predetermined threshold, a directed information conversion record may be stored in a data store.