Unified Patron Tracking System for Casino Revenue Integration
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Solution Overview
Problem
Traditional casino management systems fail to effectively track and reward patrons for their non-gaming activities, such as hotel, hospitality, retail, dining, and entertainment, as these activities are not integrated into the existing patron tracking systems, leading to separate and costly data management systems that are difficult to maintain and update.
Innovation Solution
A method to identify and track patrons' non-gaming purchases by using patron tracking ID cards or credit cards, evaluating profitability, and establishing a rating system based on historical spend, which integrates non-gaming revenue data into the existing patron tracking system, allowing for the issuance of rewards and overall net worth assessment.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional patron tracking systems are used to track only gaming activities, then the system complexity remains low and maintenance is easy, but non-gaming revenue tracking is incomplete and requires separate systems
Solution Approach 1:
The patent merges the previously separate non-gaming tracking system with the existing gaming patron tracking system into a single unified system. The server consolidates data from both gaming machines and non-gaming point-of-sale devices, eliminating the need for separate tracking infrastructure and reducing overall system complexity while expanding tracking coverage to include all patron activities.
Solution Approach 2:
The unified patron tracking system is designed to handle multiple types of transactions and activities through a single platform. It can process gaming wagers, non-gaming purchases, point redemptions, and reward issuances all through the same server infrastructure, making the system universally applicable to diverse casino revenue streams without requiring separate specialized systems.
2Adaptability or versatility
If separate external systems are used to store non-gaming data, then non-gaming revenue can be tracked, but data translation and system integration become laborious and expensive
Solution Approach 1:
The patent combines the data storage and processing functions for both gaming and non-gaming activities into a single centralized server. This eliminates the need for separate external systems and the costly data translation processes between them. The unified server natively handles all data types without requiring integration interfaces or translation layers.
3Loss of information
If traditional patron tracking systems are used, then gaming patron loyalty can be managed, but non-gaming patron value assessment is not possible
Solution Approach 1:
The system implements a comprehensive feedback mechanism that continuously monitors and evaluates patron behavior across all casino activities. The server calculates patron ratings based on aggregated data from gaming and non-gaming sources, providing real-time feedback about patron value that informs marketing and loyalty program decisions. This eliminates information gaps about non-gaming patron contribution.
4Loss of information
If multiple separate systems are maintained for gaming and non-gaming data, then data can be collected from all sources, but maintenance and updates become difficult and expensive
Solution Approach 1:
The patent consolidates all data collection, storage, and processing functions into a single unified server system. This merger eliminates the maintenance burden of managing multiple separate systems and their interconnections. A single system update or repair affects only one platform, dramatically simplifying maintenance while preserving complete data collection across all casino revenue streams.
Data Source
AI summary
A system and method for tracking patron events at a plurality of devices is provided. The plurality of devices include electronic gaming machines and non-gaming machines. Each game device has a value associated therewith. The system includes a plurality of player tracking devices (each associated with one of the electronic gaming machines) and a server. The player tracking devices identify patrons interacting with the system, track wagers made by the patrons on the electronic gaming machines and record wager data. The server receives the wager data and stores the wager data in a database and receives transaction data associated with a transaction associated with the patrons use of the non-gaming devices and stores the transaction data in the database, and establishes a player rating associated with each player as a function of the wager data and the transaction data.