Personalized Communication AR Framework for Context-Aware Object Mapping

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Solution Overview

Problem

Current augmented reality technologies lack personalized and efficient communication capabilities, limiting their functionality beyond mere content consumption to production and management, and do not effectively utilize portable devices as platforms for managed AR and VR communication.

Innovation Solution

The development of a personalized communication augmented reality (PCAR) framework that allows users to assign and manage AR and VR content to locations and objects within the physical world, using a client-host architecture with a PCAR database to associate items of AR content with identifiers of objects, enabling personalized and context-aware communication.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If AR and VR technologies are incorporated into portable devices, then functionality as communication tools is improved, but device complexity increases

Engineering Contradiction:
Improvefunctionality as communication toolsVSAvoiddevice complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system divides AR content management into separate functional modules: a PCAR framework layer for personalized content assignment, a database layer for storing object-AR content associations, and application layers for specific AR experiences. This modular segmentation allows complex AR functionality to be added without overwhelming the entire device architecture.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces a PCAR (Personalized Communication Augmented Reality) framework as an intermediary layer between the user and the AR content management system. This framework mediates between user preferences, object identifiers, and AR content delivery, simplifying the interaction model while enabling personalized communication capabilities.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If AR content is assigned to specific objects and locations, then personalized communication capability is improved, but system complexity increases

Engineering Contradiction:
Improvepersonalized communication capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by pre-associating AR content with object identifiers and location data in a database before actual AR experiences occur. The PCAR framework pre-processes content assignment based on user profiles and object characteristics, so that during actual AR usage, the system simply retrieves pre-configured associations rather than creating them in real-time, reducing runtime complexity.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses object identifiers and digital signatures as simplified copies or representations of physical objects. Instead of directly managing complex physical object relationships, the system creates digital copies (identifiers, signatures, metadata) that represent physical objects, enabling personalized AR communication through manageable digital artifacts rather than direct physical object management.

Inventive Principle:
Principle #26Copying

3Productivity

If AR devices are transformed into communication tools, then user engagement is improved, but ease of operation decreases

Engineering Contradiction:
Improveuser engagementVSAvoidease of operation
Core Design Contradiction:
ProductivityVSEase of operation

Solution Approach 1:

The PCAR framework implements self-service mechanisms where the system automatically manages AR content assignment, object recognition, and personalized content delivery without requiring users to manually configure each AR experience. The system services itself by automatically retrieving user profiles, matching objects with appropriate AR content, and delivering personalized communications, thereby maintaining ease of operation while enabling sophisticated communication capabilities.

Inventive Principle:
Principle #25Self-service

Data Source

PatentEP3766048B1Apparatus and method for augmented reality
Publication Date: 2025.03.26 SAMSUNG ELECTRONICS CO LTD
  • EP3766048B1 patent drawingFigure 1
  • EP3766048B1 patent drawingFigure 2~3
  • EP3766048B1 patent drawingFigure 4~5

AI summary

A method for providing a personalized augmented reality (AR) display includes obtaining, at an augmented reality apparatus, image data of a camera field of view, the camera field of view covering a field of view of an externally oriented camera of the augmented reality apparatus, identifying a first object in the camera field of view based on the image data, and mapping a position of the first object relative to an augmented reality (AR) field of view. The method further includes determining, based on the identity of the first object, whether the first object is an augmentation target, and responsive to determining that the first object is the augmentation target, displaying, on the internally-facing display, an item of AR content associated with the augmentation target in the AR field of view.