Peer-to-Peer Promotional Messaging With Sender-Based Targeting

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Solution Overview

Problem

Existing peer-to-peer advertising systems lack precise targeting mechanisms, are limited by the need for sophisticated hardware in receiving devices, and pose security risks due to internet-based content downloads, particularly affecting lower-end mobile phones and lacking personalization.

Innovation Solution

A system that enables senders to create personalized promotional targeting records through a web-based interface, using mobile phone numbers as identifiers, and intercepts communications to deliver targeted promotional messages via a P2P intercept agent, ensuring secure and personalized delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If advertisement content is downloaded from external servers via internet, then advertising content delivery is enabled, but mobile phone security is compromised due to virus and hacking risks

Engineering Contradiction:

Improveadvertising content deliveryVSAvoidmobile phone security

Core Design Contradiction:

ProductivityVSReliability

Solution Approach 1:

The patent extracts the advertising content delivery function from external internet servers and relocates it to local databases on mobile devices. The system stores promotional messages locally on each device, eliminating the need for frequent internet downloads while maintaining advertising delivery capability, thus resolving the security contradiction.

Inventive Principle:

Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces a messaging system as an intermediary that carries promotional messages between devices through communication networks. Instead of direct downloads from advertising servers, messages are transmitted through trusted communication channels (SMS, MMS, instant messaging), providing a secure intermediary layer that maintains security while enabling content delivery.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Measurement precision

If sophisticated point-to-point application agents are installed on sending and receiving devices, then precise advertisement targeting is achieved, but device compatibility is limited to smartphones and tablets excluding lower-end mobile phones

Engineering Contradiction:

Improveadvertisement targeting precisionVSAvoiddevice compatibility

Core Design Contradiction:

Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The patent uses copying by storing promotional messages in local databases on each device and transmitting them through standard messaging protocols. Instead of requiring complex application agents on each device, the system copies messages through the communication network, enabling lower-end phones to participate without sophisticated local software.

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The patent creates a universal system that works across multiple device types by using standard messaging protocols (SMS, MMS, instant messaging) that are already supported on all mobile devices. The system performs multiple functions through a single unified approach, enabling both smartphones and lower-end phones to send and receive promotional messages without device-specific agents.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Device complexity

If generic advertisement messages are sent without personalization, then system complexity is reduced, but advertisement effectiveness decreases due to lack of targeting based on sender knowledge

Engineering Contradiction:

Improvesystem complexityVSAvoidadvertisement effectiveness

Core Design Contradiction:

Device complexityVSProductivity

Solution Approach 1:

The patent enables self-service by allowing senders to automatically attach relevant promotional messages to their communications without manual intervention. The system automatically selects and attaches appropriate promotional messages based on the communication context, maintaining simplicity while achieving personalization through automated sender-based selection.

Inventive Principle:

Principle #25Self-service

Data Source

PatentUS12518299B2System and method for consumer-based storing, retrieving, and transmittng of promotional content to other consumers

Publication Date: 2026.01.06 AMOURIS KONSTANTINOS

AI summary

A system and method for targeted delivery of promotional messages from a sender to a receiver are disclosed. The system includes a website providing access to a plurality of promotional messages, and comprises a web-based user interface enabling the sender to create a set of promotional targeting records. A promotional targeting record comprises the sender's communication identifier, a targeted destination's communication identifier, and a selected promotional message. The created promotional targeting records are stored in a database. After a communication transmission from the sender to the receiver, system application software is used to: obtain the communication identifiers of the sender and the receiver; search the database to identify a promotional targeting record with matching sender and receiver communication identifiers; and after identifying such a promotional targeting record, retrieve from the database and deliver to the receiver the promotional message associated with the identified promotional targeting record.