Real-Time Perception Survey System Using Graphical Input Elements
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Solution Overview
Problem
Conventional survey systems face challenges in collecting accurate and real-time perception ratings from viewers due to reliance on memory recall after events, limited response variations from proprietary devices, and the cost and scalability issues associated with focus groups.
Innovation Solution
A system and method for administering electronic surveys on client devices that allow users to provide perception ratings during events through graphical input elements, associating user profiles with perception data points, and generating response data for dynamic reporting, enabling accurate and synchronized perception data collection across multiple devices and platforms.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If survey questions are presented to viewers after the event has ended, then the survey system can be simple to operate, but the accuracy of perception ratings deteriorates due to unreliable memory recall
Solution Approach 1:
The system presents survey questions to viewers during the event rather than after it ends, capturing perception ratings at the moment they are most accurate. This preliminary action of data collection during the event eliminates the need for viewers to rely on memory recall, thereby maintaining high measurement precision while keeping the survey system easy to operate through automated delivery of questions and collection of responses.
2Productivity
If proprietary devices with dials or buttons are used to collect real-time perception data, then real-time data collection is enabled, but the response variation is limited by the physical hardware capabilities
Solution Approach 1:
The system replaces physical hardware devices with dials or buttons with electronic devices displaying graphical user interface elements. This substitution enables a broader range of response variations through software-based interaction methods such as sliding scales, multiple choice options, and text input fields, while maintaining real-time data collection productivity through automated electronic response capture and transmission.
3Measurement precision
If focus groups are used to gather real-time perception data, then real-time perception ratings can be collected, but the number of respondents is limited by device availability, compensation costs, and location size
Solution Approach 1:
The system uses universal electronic devices with graphical user interfaces that can be accessed by any viewer regardless of location or device type. This universality allows the survey system to reach a much larger number of respondents compared to focus groups, as viewers can participate using their own smartphones, tablets, or computers, eliminating limitations related to device availability, compensation costs, and physical location size while maintaining real-time data collection capabilities.
Data Source
AI summary
Embodiments of the present disclosure relate to administration of an electronic survey to collect perception ratings for an event. For example, an electronic survey system provides a perception survey question to a respondent client device for an event (e.g., a digital media event or a live user experience). As a user associated with the respondent client device experiences the event, the user indicates a perception rating over time for the event by interacting with a graphical input element corresponding to the perception survey question. The survey system collects perception data points indicating the perception rating of the user and associates information about the user with the perception data points. The survey system can generate response data for the perception survey question based on the perception data points. The survey system can also generate a perception data report using the user profile information.