Perforated Base Graphic Display for Retail Cooler Airflow
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Solution Overview
Problem
Existing display fixtures for retail stores, such as open-air refrigerator coolers, face challenges in integrating graphic signage without obstructing the airflow necessary for cooling perishable items, which affects the even cooling of products.
Innovation Solution
A freestanding graphic assembly with a support stand featuring a base with patterned holes that align with the cooler's airflow holes, combined with a pillar and clip system to secure signs above the product level, ensuring unobstructed airflow while displaying information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Stability of the object's composition
If a solid base is used to support graphic signage, then the structural stability is improved, but the airflow through the base is blocked, affecting the even cooling of perishable items
Solution Approach 1:
The base is designed with a grid pattern of openings that allows refrigerated air to pass through while still providing structural support. This porous structure resolves the contradiction by enabling both mechanical stability and airflow penetration, ensuring even cooling of perishable items placed on or behind the display fixture.
Solution Approach 2:
The base is segmented into multiple sections with distributed openings rather than being a solid continuous structure. This segmentation allows airflow to penetrate through multiple points across the base surface, maintaining structural integrity while preventing hot spots and ensuring uniform temperature distribution in the refrigerated display case.
2Loss of information
If graphic signage is mounted on the display fixture, then customer awareness and product information visibility are improved, but the airflow necessary for cooling is obstructed
Solution Approach 1:
The base structure is segmented with a grid of openings that allows airflow to continue penetrating through the base even when graphic signage is mounted on the front surface. This segmentation ensures that the signage fulfills its information display function while the perforated base maintains refrigeration efficiency by preventing airflow obstruction.
Solution Approach 2:
The base has different local qualities: the front surface provides a solid mounting area for graphic signage to ensure visibility, while the rear and bottom portions have extensive openings to maintain airflow. This local differentiation resolves the contradiction between information display and cooling efficiency.
Data Source
AI summary
A graphic display assembly includes a base having a top surface, a bottom surface and a plurality of spaced-apart holes extending through the base between the top surface and the bottom surface. A pillar extends from the top surface of the base and has at least one elongated channel. A sign has a portion that is held by the at least one elongated channel and a remaining portion extending outwardly from the pillar. The sign includes a bottom edge that is spaced apart from the top surface of the base.