Persistent Pre-roll Ad Playback Across Media Transitions
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Solution Overview
Problem
Existing media streaming systems interrupt user experience by playing new pre-roll advertisements every time a user selects a new media item, leading to increased mandatory ad exposure and a less seamless media consumption experience.
Innovation Solution
Implementing a system that allows pre-roll advertisements to continue playing across media item transitions, including between different media players, sources, and devices, with the option to skip the advertisement after a predetermined time, ensuring seamless playback and reduced ad interruption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If a new pre-roll advertisement is played every time a user selects a new media item, then advertising revenue is maximized, but user experience deteriorates due to increased ad interruptions and lack of seamless playback
Solution Approach 1:
The patent merges the advertisement playback state across multiple media items by maintaining a persistent advertisement instance that continues playing when users navigate between different media content. This combines what would traditionally be separate advertisement events into a continuous playback experience, reducing redundant ad exposures while maintaining revenue opportunities.
Solution Approach 2:
The system performs preliminary action by starting the advertisement playback before the user completes their media selection. The advertisement begins playing in advance and continues across media transitions, so that by the time the user finishes selecting media, the advertisement has already been delivered, eliminating the need to play another ad after selection.
2Reliability
If pre-roll advertisements are played before each media item, then advertising delivery is ensured, but playback continuity is disrupted
Solution Approach 1:
The patent implements continuity of useful action by making the advertisement playback persistent across media item transitions. Instead of stopping and restarting advertisements with each media selection, the system maintains continuous advertisement playback that spans across multiple media items, ensuring both reliable ad delivery and uninterrupted playback experience.
3Ease of operation
If users can skip advertisements after a predetermined time, then user control is improved, but advertising effectiveness may be reduced
Solution Approach 1:
The system applies partial action by allowing users to skip advertisements only after they have been played for a predetermined duration. This ensures that the advertisement delivers its core message and branding impact during the mandatory playback period, while still providing user control for those who have received sufficient advertising exposure. The skip option is deliberately restricted to balance user experience with advertising effectiveness.
Data Source
AI summary
Systems and methods that effectuate synchronized advertisement playback across navigation experiences and transitional states, are provided. In an aspect, a system includes an advertisement component configured to play a pre-roll media advertisement associated with a first media item prior to playing of the first media item, a request component configured to receive a request play a second media item prior to completion of the pre-roll media advertisement, and a streaming component configured to initiate playing of the second media item in response to the request, wherein the advertisement component is configured to continue to play the pre-roll media advertisement prior to playing of the second media item.