Persistent Identifier for Cross-Platform User Profiling
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Solution Overview
Problem
Current advertisement allocation systems face challenges in optimizing content placement across multiple devices and platforms due to limitations in computational resources and the complexity of user data management, leading to inefficient targeting of audience groups.
Innovation Solution
A method and system for generating persistent user accounts that link consumption data across devices and platforms, using a persistent identifier to profile users and optimize content item allocation based on consumption patterns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If user data from multiple devices and platforms is collected and processed to optimize content allocation, then advertising performance and targeting accuracy are improved, but computational resource requirements and system complexity increase
Solution Approach 1:
The patent introduces persistent identifiers as intermediary elements that mediate between multiple device identifiers and user profiles. These persistent identifiers act as a bridging mechanism that links various devices and platforms to a unified user account without requiring direct complex processing of all identifier combinations, thereby reducing system complexity while maintaining targeting accuracy.
Solution Approach 2:
The system segments user identification into separate components: device-specific identifiers, persistent identifiers, and user profile data. This segmentation allows each component to be processed independently and stored in separate data structures, reducing the overall computational complexity while enabling accurate user identification across devices.
2Measurement precision
If persistent identifiers are generated to link multiple device identifiers across platforms, then user profiling accuracy is improved, but data processing time and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-generating persistent identifiers and pre-establishing links between device identifiers and user accounts during idle periods or at the time of first device registration. This preliminary processing reduces the computational burden during real-time content allocation, as the identifier mappings are already established and stored in accessible data structures.
Solution Approach 2:
The patent creates copies of user profile data associated with persistent identifiers and stores them in multiple locations including centralized databases and local device storage. These copied profiles enable fast retrieval and matching during content allocation without requiring real-time processing of original source data, thereby reducing data processing time.
3Productivity
If consumption data is aggregated from multiple sources across different devices and platforms, then audience group targeting is improved, but data management complexity and storage requirements increase
Solution Approach 1:
The patent merges consumption data from multiple devices and platforms by linking them through persistent identifiers to unified user accounts. This merging consolidates scattered data into centralized user profiles, simplifying data management operations and enabling efficient audience group targeting without requiring complex distributed data processing across multiple systems.
Solution Approach 2:
The persistent identifier system serves multiple functions simultaneously: it acts as a unique user identifier, a data linkage mechanism, a profile aggregation key, and a cross-platform recognition token. This multi-functionality reduces the need for separate systems for each data management task, thereby reducing overall data management complexity while improving content allocation efficiency.
Data Source
AI summary
The present teaching relates to method, system, and medium for profiling accounts. A plurality of identifiers are obtained, wherein each of the plurality of identifiers is associated with one of a device operated by a user and a platform on which the user consumes content in one or more media types. An account corresponding to the user is created, wherein the account represents the user across devices, platforms, and/or media types. A persistent identifier is generated for the account, wherein the persistent identifier links the plurality of identifiers. Consumption data related to the account with the persistent identifier is obtained. The consumption data is gathered from sources associated with the plurality of identifiers across different devices, platforms, or media types, and the account is profiled based on the obtained consumption data.