Persona-Based Application Experience for Single-Device Work Personal Switching

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Solution Overview

Problem

Users face the burden and cost of carrying multiple computing devices to manage work-related and personal computing needs due to conventional limitations on accessing business critical data and networks, which can be restrictive and inefficient.

Innovation Solution

A persona-based application experience is provided through a system that adapts software applications using persona packages containing user settings, storage settings, and state settings, determined by the user's current persona, location, and credentials, allowing for customized execution of virtualized applications across a network architecture.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If employer limits access to business critical data and networks through only work laptop computer, then security of business critical data and work networks is improved, but employee convenience and flexibility deteriorate

Engineering Contradiction:
Improvesecurity of business critical data and work networksVSAvoidemployee convenience and flexibility
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The system segments the user experience into multiple personas (work, personal, etc.) that can be selectively activated. Each persona has its own credentials and access permissions, allowing the employee to switch between work and personal modes on a single device without compromising security. The work persona provides secure access to business critical data while the personal persona provides access to personal applications.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The single computing device is designed to perform multiple functions by supporting multiple personas. The device can function as both a secure work laptop and a personal computing device, eliminating the need for employees to carry multiple devices. The persona-based system enables the same hardware to securely handle both business critical data and personal applications.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If employee carries separate laptop computer for personal computing needs, then personal computing flexibility is improved, but device complexity and maintenance burden increase

Engineering Contradiction:
Improvepersonal computing flexibilityVSAvoiddevice complexity and maintenance burden
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system merges the work laptop and personal laptop into a single device by implementing multiple personas on one computing platform. The employee carries only one device that can switch between work and personal modes, reducing the physical burden of carrying multiple laptops while maintaining all necessary functionality.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The single computing device is designed to perform multiple functions by supporting multiple personas. The device can function as both a secure work laptop and a personal computing device, eliminating the need for employees to carry multiple devices. The persona-based system enables the same hardware to securely handle both business critical data and personal applications.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Reliability

If employer assigns work laptop computer and limits access, then security control is improved, but application versatility deteriorates

Engineering Contradiction:
Improvesecurity controlVSAvoidapplication versatility
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The system segments access control into different personas with distinct credentials and permissions. The work persona maintains strict security control for business critical data, while the personal persona enables access to personal applications. This segmentation allows the employer to maintain security control while enabling application versatility through persona switching.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS10165079B2Providing a persona-based application experience
Publication Date: 2018.12.25 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10165079B2 patent drawing
  • US10165079B2 patent drawing
  • US10165079B2 patent drawing

AI summary

Technologies are described herein for providing a persona-based application experience. In some configurations, an application can be adapted with a persona package selected from multiple persona packages. The persona packages may include persona-specific user settings, persona-specific application storage settings, or persona-specific application state settings. A persona package may be selected based on a current persona of a user, a time of day, and/or a location of the user. The selected persona package comprises a setting to adapt the execution of the application. In some configurations, a computer determines, a current persona of the user. The computer also receives a selected persona package comprising a user setting of the software application. The selection of the persona package is based on the current persona of the user and established credentials associated with the user. The computer adapts the execution of the software application according to the selected persona package.