Persona Database System for Web Content Personalization
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Solution Overview
Problem
Websites struggle to provide personalized content to users due to anonymity, leading to disengagement as they cannot tailor content based on users' personal and financial characteristics, resulting in short user interaction times.
Innovation Solution
A system that utilizes a persona database to analyze users' personal and financial data to select a generalized profile, allowing website servers to deliver personalized content based on predetermined personas, enabling content relevance and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If websites use generic content for all users, then implementation is simple and costs are low, but user engagement is poor and interaction times are short
Solution Approach 1:
The patent applies parameter changes by transforming static, generic website content into dynamic, personalized content based on user parameters such as financial data, demographics, and behavior patterns. The system adjusts content parameters (product recommendations, pricing displays, promotional offers) according to the determined persona, thereby improving user engagement while maintaining operational simplicity through automated persona-based delivery.
2Productivity
If websites collect and analyze personal user data, then content personalization improves, but system complexity increases
Solution Approach 1:
The patent introduces a persona database as an intermediary layer between raw user data and personalized content delivery. Instead of directly complex processing at the website level, the system uses pre-defined persona profiles that act as mediators, simplifying the overall system architecture while enabling sophisticated personalization through standardized persona-based content selection.
3Loss of time
If websites implement personalized content delivery, then user interaction times increase, but data processing requirements increase
Solution Approach 1:
The patent implements preliminary action by pre-defining persona profiles and pre-organizing content according to these personas before user interaction occurs. User data is analyzed and matched to appropriate personas in advance, and content is pre-configured for each persona type, thereby reducing real-time data processing requirements while enabling extended user interaction through personalized content delivery.
Data Source
AI summary
Systems, methods and articles of manufacture for delivering website content to an internet user which is personalized to the user based on a persona associated with the user. A persona database system accesses personal and financial data for the user from any suitable source, such as from a tax return of the user or personal finance management application or even a questionnaire. The persona database system matches the user's data to a persona for the user from a predetermined, discrete set of personas, wherein each persona identifies a generalized profile of personal and financial characteristics of the user. Then, when a user access a website hosted by a website server, the website server accesses the persona for the user from the persona database system and the website server personalizes the website content delivered to the user based on the persona for the user.