Personalized Message Insert Replacing Web Advertisements
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Solution Overview
Problem
Existing message transmission methods are plagued by difficulties in delivering personal messages across different platforms and are often drowned out by unsolicited advertising messages, leading to a decrease in the value and attention given to messages.
Innovation Solution
A method that allows senders to control the transmission of personal messages by selecting restitution parameters such as web services, time, visibility, and notification, enabling these messages to replace advertising inserts on web pages, thereby ensuring targeted and timely delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If personal messages are transmitted through traditional communication channels (email, SMS, social media), then the messages can reach recipients, but the messages get lost among unsolicited advertising messages and platform-specific barriers, reducing their visibility and value
Solution Approach 1:
The invention extracts personal messages from the overwhelming mass of unsolicited advertising messages by replacing advertising inserts with personalized message inserts. This separation allows important personal communications to stand out independently from the noise of promotional content, directly addressing the problem of message visibility being lost among numerous advertisements.
Solution Approach 2:
The invention applies local quality by customizing message inserts with personalized content, formatting, and presentation specific to each recipient, rather than using uniform message delivery. This personalization makes each message distinctive and noticeable, counteracting the dilution effect of mass messaging.
2Adaptability or versatility
If multiple communication platforms are used to send messages, then more recipients can be reached, but technological barriers prevent messages from being received across different platforms, and users must check multiple means to receive messages
Solution Approach 1:
The invention creates a universal messaging system where message inserts can be delivered across different web services and platforms through a common technical implementation. The server-based architecture with standardized insert replacement functionality enables cross-platform delivery without requiring recipients to use platform-specific applications, achieving multi-functionality in message delivery.
Solution Approach 2:
The invention introduces a server as an intermediary that manages message delivery across different platforms. This intermediary server handles the complexity of cross-platform communication, translating and delivering messages through various web services without requiring users to directly interact with multiple communication systems.
3Loss of energy
If advertising inserts are displayed on web pages, then advertisers can reach users, but the presence of numerous advertising messages reduces the value and attention given to all messages, including personal ones
Solution Approach 1:
The invention converts the harmful effect of advertising clutter into a benefit by replacing advertising inserts with personal message inserts. This transformation maintains the structural and functional role of inserts in web page layout while eliminating the negative impact of unsolicited advertisements, thereby restoring user attention and message value.
4Reliability
If senders want to ensure timely and targeted message delivery, then message effectiveness increases, but senders need control over transmission parameters such as timing, visibility, and notification preferences
Solution Approach 1:
The invention enables preliminary action by allowing senders to pre-configure message delivery parameters including timing, visibility, and notification preferences before message transmission. This advance configuration ensures that messages are delivered reliably at the right time and in the right manner, while the system handles the complexity of parameter management automatically.
Data Source
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AI summary
The method involves receiving (210) a personal message by a processing software component of a server of the communication network. A connection of recipient to an information rendering space is detected by the server. An advertisement insert display is replaced (214) by message subsequently to connection of recipient as a function of rendering parameter e.g. name, profile, friends accompanying the message. Independent claims are included for the following: (1) computer readable medium for rendering personal message; and (2) server for processing personal message.