Personalised Video Message Generation via Segmented Concatenation

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Solution Overview

Problem

Current digital communication systems lack personalization in video messages, with existing methods only offering minimal customization, such as merging an employee's forename into a broadcast message, and do not efficiently manage memory storage for personalized content.

Innovation Solution

A system and method for generating and delivering personalized video messages by concatenating pre-recorded video content with personalized and general message parts, allowing selection of personalities and message types, and delivering the content in a format suitable for the recipient's device upon activation, using a communications network for efficient memory usage and personalization.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If personalized video messages are generated by concatenating pre-recorded video content with personalized and general message parts, then personalization is improved, but memory storage requirements increase

Engineering Contradiction:
ImprovepersonalizationVSAvoidmemory storage
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The video message is divided into three separate database tables: personalized message parts (containing recipient-specific content like names), general message parts (containing common message content), and video content (containing the actual video clips). This segmentation allows the system to store reusable components separately rather than creating complete personalized videos in advance, reducing overall storage requirements while enabling personalization when needed.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system pre-records and stores video content segments in the database (such as a personality saying 'Hello [name]' and another saying '[message]'). These pre-prepared segments are stored in a standardized format that allows efficient retrieval and concatenation. This preliminary action eliminates the need for real-time video generation while reducing storage needs compared to storing complete personalized videos.

Inventive Principle:
Principle #10Preliminary action

2Speed

If video content is pre-generated and stored for all possible recipients, then delivery speed is improved, but memory storage requirements increase significantly

Engineering Contradiction:
Improvedelivery speedVSAvoidmemory storage
Core Design Contradiction:
SpeedVSQuantity of substance

Solution Approach 1:

Instead of storing complete personalized videos for all possible recipients, the system segments video content into reusable parts stored in separate database tables. The personalized message part, general message part, and video content are stored separately and assembled only when a specific recipient requests a video message. This approach enables fast delivery by pre-storing components while avoiding the exponential storage requirements of pre-generating all possible personalized videos.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system changes the parameter of video storage from complete personalized videos to modular video segments. By storing video content in a standardized, segmented format with metadata for personalization, the system enables rapid assembly of personalized messages without requiring exponential storage space. The database structure allows efficient retrieval and concatenation of segments based on recipient parameters.

Inventive Principle:
Principle #35Parameter changes

3Quantity of substance

If video messages are generated in real-time upon recipient activation, then memory storage is reduced, but processing time increases

Engineering Contradiction:
Improvememory storageVSAvoidprocessing time
Core Design Contradiction:
Quantity of substanceVSLoss of time

Solution Approach 1:

The system performs preliminary actions by pre-recording and storing video segments in the database in a standardized format. When a recipient activates a link, the system quickly retrieves and concatenates the pre-prepared segments with the appropriate personalized text. This preliminary preparation of video content eliminates the need for complex real-time video generation, reducing both storage requirements and processing time during activation.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The video message generation process is segmented into independent retrieval and concatenation steps. The system retrieves the personalized message part, general message part, and video content from separate database tables, then concatenates them in sequence. This segmentation allows for efficient parallel processing and minimizes the time required for assembly, as each component can be retrieved independently and combined without complex processing.

Inventive Principle:
Principle #1Segmentation

4Reliability

If the system stores complete personalized video files before delivery, then delivery reliability is improved, but memory storage requirements increase

Engineering Contradiction:
Improvedelivery reliabilityVSAvoidmemory storage
Core Design Contradiction:
ReliabilityVSQuantity of substance

Solution Approach 1:

The system stores video content in segmented, modular components in separate database tables rather than complete personalized videos. Each segment (personalized message, general message, video content) is stored with metadata that ensures reliable retrieval and assembly. This segmentation approach maintains delivery reliability by ensuring all components are pre-validated and stored in a controlled environment, while significantly reducing storage requirements compared to storing complete personalized videos.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system uses copying by storing reusable video segments that can be copied and assembled for different recipients. Instead of creating unique video files for each recipient, the system copies and concatenates standardized video segments with personalized text overlays. This copying approach ensures consistent quality and reliable delivery while minimizing storage requirements, as the same video segments can serve multiple recipients.

Inventive Principle:
Principle #26Copying

Data Source

PatentEP2556634B1Personalised video generating and delivery
Publication Date: 2019.12.04 TURNER LTD
  • EP2556634B1 patent drawingFigure 1
  • EP2556634B1 patent drawingFigure 2
  • EP2556634B1 patent drawingFigure 3

AI summary

In a personalised video message system, the system comprises a first database of personalised video files each of which refers in the video content to a respective name or entity and a second database of video message files each of which contains in the video content a respective message or greeting. A selection system enables a user to select from a remote computer a first video file from the first database, a second video file from the second database, and to identify an intended recipient. A video processing means is arranged to join the selected first and second video files to produce in a single video file a personalised message comprising the concatenated video content and and a delivery system sends a message to the identified recipient which includes a means to access the concatenated video content, for example through a SMS message containing a link, activation of which causes the video to be sent to the recipient's device.