Personalization Display System for User Perception Transparency
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Solution Overview
Problem
Users often feel unaware of the personalization processes in software applications, leading to a lack of perceived value and retention, as the data used for customization is proprietary and invisible to them.
Innovation Solution
A method and system that sends user information to a server to receive and display personalization data, including entities similar to the user and actions taken, allowing users to visually understand the customization process, which can be slowed down to emphasize the work being performed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If personalization data is processed and displayed to users, then user perception of personalized service is improved, but system complexity and data processing requirements increase
Solution Approach 1:
The patent segments the personalization process into distinct visual components: displaying the number of similar users, showing the personalization action being performed, and presenting the customized content. This segmentation makes the complex personalization process transparent and understandable to users, improving their perception of personalized service without requiring them to understand the underlying system complexity.
Solution Approach 2:
The patent introduces an intermediary display layer between the complex personalization system and the user. This intermediary presents simplified visual information (counts of similar users, descriptions of actions) that mediates between the system's internal complexity and the user's need for transparency, allowing users to perceive personalization without exposing system complexity.
2Reliability
If the personalization process is made transparent to users, then user retention is improved, but the proprietary nature of the data and process is exposed
Solution Approach 1:
The patent extracts only the necessary visual information from the complex personalization process and presents it to users. Instead of exposing the entire proprietary data processing system, it extracts and displays specific visual elements (counts, action descriptions) that provide transparency while maintaining the proprietary nature of the underlying data and algorithms.
Solution Approach 2:
The patent applies local quality by providing transparency only where needed - in the visual display of personalization actions and similar user counts - while maintaining proprietary protection for the actual data processing logic and algorithms. This selective transparency builds user trust without compromising proprietary information.
3Loss of information
If personalization actions are displayed step-by-step, then user understanding of the process is improved, but the time required for display increases
Solution Approach 1:
The patent performs preliminary action by pre-calculating and preparing the visual display elements (counts of similar users, descriptions of actions) before the actual personalization execution. This allows the system to display personalization steps efficiently without requiring real-time computation during the display process, reducing overall time while maintaining user understanding.
Data Source
AI summary
A method for displaying personalization functionality includes sending information for a user to a server, receiving personalization data from the server with number(s) of entities similar to the user and a personalization action, displaying a number of entities similar to the user, displaying another number of entities similar to the user, displaying the personalization action, and performing the personalization action.