Unified Personalization Engine for Cross-Channel Consistency
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Solution Overview
Problem
Current methods for personalizing internet content are limited, leading to inconsistent user experiences across different channels and platforms, as they fail to unify data-driven customization effectively, resulting in disparities in how users receive information and promotions across various communication channels.
Innovation Solution
A system that utilizes a personalization structure and Asset Data Platform to collect and deliver personalized content across multiple channels and platforms, leveraging machine learning and Element Webservices to create a unified, real-time experience by accessing and ordering elements consistently across all user interactions, including emails, websites, and advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If data are used to customize advertisements and embedded images on webpages, then personalization is improved, but consistency across multiple channels deteriorates
Solution Approach 1:
The patent implements a universal data platform that serves as a centralized source for all communication channels (email, website, mobile apps, advertisements). This platform collects, unifies, and manages user data across all touchpoints, enabling consistent personalization rules to be applied universally across email, web, mobile, and ad channels simultaneously, thereby resolving the contradiction between channel-specific customization and cross-channel consistency
Solution Approach 2:
The system introduces a centralized personalization engine as an intermediary between raw user data and channel-specific content delivery. This engine processes user data, applies personalization rules, and generates unified content instructions that are then distributed to various channels, ensuring that personalization decisions are made centrally while execution occurs across multiple channels consistently
2Adaptability or versatility
If different channels receive different personalized content, then user preference targeting is improved, but unified user experience deteriorates
Solution Approach 1:
The patent applies local quality by allowing each communication channel (email, website, mobile app) to receive content optimized for its specific characteristics and user interaction patterns, while all channels draw from the same unified user profile and personalization rules. This enables channel-appropriate content delivery that maintains overall experience consistency through centralized data governance
Solution Approach 2:
The system creates equipotentiality by ensuring that all user touchpoints operate from the same data potential - a unified user profile containing consistent preferences, behavior patterns, and personalization attributes. This equalizes the basis for personalization across all channels, ensuring that a user receives coherent personalized experiences whether interacting via email, web, or mobile, thereby maintaining unified user experience while enabling preference targeting
Data Source
AI summary
This disclosure relates generally to a system and method for creating unified personalized content for an individual user receiving communications from a given website across separate platforms and channels.