Personalization Network Service for Context-Aware Recommendation Optimization

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Solution Overview

Problem

Existing personalization systems are expensive to implement and maintain, and no single recommendation algorithm is suitable for all contexts, limiting their availability to large companies and flexibility in different recommendation scenarios.

Innovation Solution

A network service that allows content sites to offload recommendation software generation and hosting to a community of developers, enabling the use of different recommendation algorithms for various contexts and automatically determining the best recommenders for specific scenarios through a personalization network service that integrates external recommenders and optimizes their performance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If a sophisticated personalization system is implemented, then recommendation quality is improved, but implementation and maintenance costs increase

Engineering Contradiction:
Improverecommendation qualityVSAvoidsystem complexity
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The patent introduces a personalization network service as an intermediary layer between content sites and recommendation algorithms. This service aggregates multiple recommenders from different providers, manages their coordination, and delivers personalized recommendations. By offloading the complexity of implementing and maintaining sophisticated recommendation systems to this intermediary service, content sites can access high-quality recommendations without bearing the full burden of system complexity and associated costs.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Manufacturing precision

If multiple recommendation algorithms are used for different contexts, then recommendation quality is improved, but system complexity increases

Engineering Contradiction:
Improverecommendation qualityVSAvoidcontext adaptability
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The personalization network service is designed as a universal platform that can handle multiple recommendation contexts and algorithms through a single interface. It aggregates recommenders from various providers, each potentially specialized for different contexts (e.g., product recommendations, news recommendations, social recommendations), and automatically selects and coordinates the appropriate recommenders based on the specific context. This multi-functional design allows the system to adapt to different recommendation scenarios without requiring separate specialized systems for each context.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Manufacturing precision

If advanced recommendation technologies are used, then recommendation quality is improved, but implementation costs increase

Engineering Contradiction:
Improverecommendation qualityVSAvoidimplementation ease
Core Design Contradiction:
Manufacturing precisionVSEase of manufacture

Solution Approach 1:

The personalization network service operates as a self-service platform where content sites can access advanced recommendation technologies without needing to implement or maintain the underlying complex systems. The service automatically manages recommender aggregation, coordination, and optimization, allowing content sites to benefit from sophisticated recommendation algorithms through simple integration. This self-service model democratizes access to advanced recommendation technologies, enabling even smaller companies to utilize them without bearing the full implementation and maintenance costs.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS7991650B2System for obtaining recommendations from multiple recommenders
Publication Date: 2011.08.02 AMAZON TECH INC
  • US7991650B2 patent drawing
  • US7991650B2 patent drawing
  • US7991650B2 patent drawing

AI summary

A personalization network service enables developers to develop recommenders that can be made available to content site operators for providing recommendations to end users. The personalization network service may also be capable of optimizing the use and selection of the recommenders for different end users, groups or segments of end users, content sites, and the like.