Personalized 2D Code Generation for Marketing Attention
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Solution Overview
Problem
In direct marketing and information dissemination campaigns, 2D codes such as QR codes have become commonplace, leading to decreased user attention as they are no longer effective in capturing interest due to their generic appearance.
Innovation Solution
A method and system for generating personalized 2D codes with customized graphics based on target user data, integrated into information page designs, to create unique and attention-grabbing visuals for each user, utilizing a database and code generator to produce personalized pages that link to user-specific webpages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If generic 2D codes are used in marketing campaigns, then implementation is simple and cost-effective, but user attention and engagement decrease
Solution Approach 1:
The patent applies local quality by customizing specific visual elements of the 2D code (such as colors, patterns, or embedded images) based on individual user preferences stored in the database, while maintaining the standard 2D code structure and functionality. This allows the code to be personalized for each user without completely redesigning the code generation system.
Solution Approach 2:
The system performs preliminary action by pre-collecting and storing user preference data in a database before generating the personalized 2D codes. User profiles including color preferences, favorite images, and other visual preferences are established in advance, enabling rapid personalization when codes are generated for marketing campaigns.
2Object-affected harmful factors
If personalized 2D codes with customized graphics are generated for each user, then user attention and engagement are enhanced, but system complexity increases
Solution Approach 1:
The patent introduces an intermediary component - a database that stores user preference data - which mediates between the user profile information and the 2D code generation process. This intermediary layer simplifies the overall system architecture by centralizing personalization data, allowing the code generator to retrieve pre-processed user preferences without direct complex interactions with user profiles.
3Object-affected harmful factors
If personalized 2D codes are generated using user data from database, then code effectiveness in capturing user interest improves, but data processing requirements increase
Solution Approach 1:
The system applies taking out by extracting only the essential personalization parameters needed for 2D code customization from the comprehensive user database. Instead of processing all user data, the system selectively retrieves specific fields such as color preferences, favorite images, or other visual preferences that are directly relevant to code personalization, reducing data processing requirements.
Data Source
AI summary
A method and system for the automated generation of a unique code such as a two dimensional (2D) code such as a quick response (QR) code for each of a plurality of target users. An appearance of the code for each target user can be personalized based on information from a database which includes personalized information for each target user. The appearance of the code is personalized for each user so that, for example, the code is more likely to draw the target user's attention than a code which is not personalized for the target user.