Personalized Advertisement Delivery via User-Space Attribute Segmentation
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Solution Overview
Problem
Existing advertisement delivery systems fail to provide advertisement information that is both relevant to the specific space and tailored to individual user attributes, often resulting in either generic advertisements that lack user-specific relevance or user-centric advertisements that are irrelevant to the space.
Innovation Solution
An advertisement delivery system comprising an information processing device and an advertisement distribution device that generate and transmit personalized advertisement information based on the attributes of both the specific space and individual users, ensuring relevance and timeliness of the advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If generic advertisement information is provided to all users in a shared space, then the device complexity is reduced and ease of operation is improved, but the advertisement relevance to individual users deteriorates
Solution Approach 1:
The patent segments the advertisement delivery process by user attributes. The management server divides users into different groups based on attributes (age, gender, interests, etc.) and delivers different advertisement information to each group, even within the same shared space. This resolves the contradiction by maintaining operational simplicity at the system level while achieving user-specific relevance through automated segmentation.
Solution Approach 2:
The patent changes the parameter of advertisement information based on user attributes. The management server dynamically selects and delivers different advertisement content, timing, and types according to each user's profile parameters. This allows the system to maintain ease of operation while significantly improving advertisement relevance by adjusting content parameters rather than requiring complex manual configuration.
2Loss of information
If personalized advertisement information is generated for each user based on user attributes, then the advertisement relevance to individual users is improved, but the device complexity and processing requirements increase
Solution Approach 1:
The patent introduces a management server as an intermediary between the advertisement distribution device and user terminals. The management server handles the complex tasks of user attribute analysis, advertisement selection, and personalized delivery. This intermediary absorbs the processing complexity, allowing the advertisement distribution device to remain relatively simple while still achieving highly relevant personalized advertisements through the management server's intelligence.
3Ease of operation
If advertisement information is provided without considering space attributes, then the ease of operation is maintained, but the advertisement relevance to the specific space deteriorates
Solution Approach 1:
The patent merges multiple factors (user attributes and space attributes) into a unified advertisement delivery decision process. The management server simultaneously considers both the attributes of the shared space and the attributes of each user to determine the most relevant advertisement information. This merging approach maintains operational simplicity while achieving dual relevance to both space and user, as the system processes both factors together rather than requiring separate complex systems.
Data Source
AI summary
It is an object of the present disclosure to provide more appropriate advertisement information for each of a plurality of users sharing a specific space. The advertisement delivery system provides advertisement information to each user existing in a specific space shared by a plurality of users having a specific purpose. In this advertisement delivery system, an information processing device generates advertisement information for each user based on an attribute of a specific space associated with a specific purpose and an attribute of each user associated with the specific purpose. The advertisement distribution device arranged in a specific space receives advertisement information for each user from the information processing device and transmits the received advertisement information to the user terminal associated with the user to be provided.