Personalized Ad Delivery via User Preference Matching
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Solution Overview
Problem
Existing advertisement methods using electronic media fail to provide personalized ads based on user needs, leading to user disinterest and reduced advertisement effectiveness.
Innovation Solution
A system that includes a media system and an advertisement system connected via packet transmission, allowing user end devices to submit requests for interested ads, matching them with available ads, and combining versions to play during program times or in static media spaces, ensuring users receive relevant ads during media consumption.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If public broadcasting advertisements are played before or during TV programs, then advertisement coverage is achieved, but user interest and advertisement effectiveness are reduced
Solution Approach 1:
The patent applies local quality by transitioning from uniform public broadcasting to personalized advertisement delivery. Each user receives tailored advertisements based on their individual preferences and viewing history, making the advertisement content locally relevant to each user's interests rather than uniformly distributed to all users.
Solution Approach 2:
The system implements self-service by automatically analyzing user viewing behavior and preferences to determine advertisement delivery. Users interact with the system by watching content and the system autonomously processes this data to select and deliver relevant advertisements without requiring active user selection or intervention.
2Adaptability or versatility
If multiple advertisement versions with different lengths are provided, then advertisement flexibility is improved, but system complexity increases
Solution Approach 1:
The patent applies dynamics by making the advertisement delivery system adaptive and flexible. The system dynamically selects from multiple advertisement versions with different lengths based on real-time user preferences and viewing context, allowing the advertisement duration to vary dynamically rather than being fixed, thereby improving adaptability while managing complexity through automated decision-making.
Data Source
AI summary
A system for providing personalized advertisements based on current needs of user includes a media system, an advertisement system, and multiple user end devices. The media system provides a playing schedule for programs of digital media. The advertisement system provides various advertisements. The user end devices are connected to the media system and the advertisement system via packet transmission. A specific user end device submits an advertisement request to the media system to configure the type of interested advertisements. The media system matches the type of interested advertisement with the variety of advertisements provided in the advertisement system, so as to find a matched advertisement conforming to the type of interested advertisements and select an advertisement version therefrom. The selected advertisement versions are combined for being played when the media system plays a corresponding program on the specific user end device.