Personalized Ad Delivery via Connection Control System
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Solution Overview
Problem
The existing content delivery system cannot dynamically change advertisement content based on user preferences, limiting the ability to deliver personalized content to users.
Innovation Solution
A content delivery system that includes an application server and a connection control system, which receives equipment specification information from user equipment, establishes connections, and selects and transmits advertisement content data based on user-specific advertisement selection information, allowing for personalized content delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement content is inserted into main content in a content delivery system, then users can view viewing content with advertisement content, but the system cannot change the advertisement content according to user preferences or characteristics
Solution Approach 1:
The system performs preliminary actions by storing advertisement attribute information and user profile information in advance before content delivery. The service control server retrieves and processes this information to determine appropriate advertisement content before transmitting it to the user equipment, enabling personalized advertisement delivery without real-time complexity.
Solution Approach 2:
The service control server acts as an intermediary between the content delivery system and user equipment. It receives content delivery requests, retrieves user profile information, determines appropriate advertisement content based on user preferences, and transmits the selected advertisement content to the user equipment, thereby personalizing content delivery without requiring complex modifications to the existing system architecture.
2Adaptability or versatility
If the system stores and transmits advertisement content data for each user, then personalized content delivery is enabled, but communication overhead increases
Solution Approach 1:
The system extracts only the necessary advertisement attribute information and user profile information from the complete advertisement content data. By transmitting only these essential attributes and identifiers rather than full advertisement content, the system enables personalized content delivery while significantly reducing communication overhead and data transmission requirements.
3Adaptability or versatility
If the system processes advertisement selection information in real-time during content delivery, then personalized advertisement content can be provided, but processing time and system response time increase
Solution Approach 1:
The system performs advertisement selection processing in advance by retrieving user profile information and determining appropriate advertisement content before the actual content delivery occurs. The service control server processes advertisement selection information during the connection establishment phase rather than during real-time content transmission, thereby enabling personalized advertisement delivery without increasing content delivery time.
Data Source
AI summary
The system (1) includes an application server system (AP system) (4) and a connection control system (3). Based on equipment specification information transmitted by user equipment (2), the connection control system (3) establishes connection between the AP system (4) and the user equipment (2). The AP system (4) receives a content delivery request transmitted by the user equipment (2) and containing information for identifying main content. The AP system (4) selects advertisement content based on advertisement selection information. The AP system (4) transmits information for specifying the selected advertisement content to the user equipment (2).