Personalized Ad Generation Using Embedded User Logos
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Solution Overview
Problem
Current online advertising technologies fail to provide personalized advertisements for customizable products, often displaying generic products and services, and many users are shown the same advertisements, lacking customization to individual user preferences or company affiliations.
Innovation Solution
A computer-implemented method dynamically generates personalized online advertisements by retrieving user information from various sources, embedding logos associated with the user's employer or organization, and modifying advertisements to include selectable links for product purchase, enabling the creation of print-ready files for manufacturing customized products.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If generic advertisements are displayed to all users, then advertising coverage is broad and simple to implement, but personalization and user relevance are lost
Solution Approach 1:
The patent segments the advertising system into multiple independent modules: user identification module (extracting user info from cookies), information retrieval module (accessing social media and company websites), logo retrieval module (accessing logo databases), advertisement modification module (embedding logos into templates), and verification module. This segmentation allows the system to achieve personalization while managing complexity through modular design.
Solution Approach 2:
The system performs preliminary actions by pre-collecting and storing user information, company logos, and advertisement templates in databases before the actual advertising process. User profiles are pre-built with relevant information from social media and professional networks, and logo databases are pre-populated with company branding assets, enabling rapid personalized advertisement generation without real-time complexity.
2Adaptability or versatility
If user information is retrieved from multiple information sources, then advertisement personalization is enhanced, but data retrieval time and processing complexity increase
Solution Approach 1:
The system performs preliminary data collection by pre-gathering user information from multiple sources (social media profiles, company websites, professional networks) and storing it in pre-built user profiles before the advertising process begins. This allows the advertisement generation to use already-processed information rather than querying multiple sources in real-time, significantly reducing data retrieval time while maintaining high personalization accuracy.
Solution Approach 2:
The patent implements dynamic data retrieval strategies that adapt to the specific user and context. The system dynamically selects which information sources to query based on user profile completeness, advertisement type, and available time constraints. It also dynamically adjusts the depth of information gathering, retrieving only the most relevant data needed for personalization rather than all possible information, thereby optimizing retrieval time.
3Adaptability or versatility
If logos are embedded into advertisement templates, then brand personalization is achieved, but advertisement generation complexity increases
Solution Approach 1:
The patent uses template copying as a core mechanism for advertisement generation. Pre-designed advertisement templates with placeholder elements are copied and modified for each user rather than creating unique advertisements from scratch. The system retrieves appropriate templates from a database, copies them, and embeds user-specific logos and information into the copied templates, significantly simplifying the generation process while maintaining high customization capability.
Solution Approach 2:
The patent creates universal advertisement templates that can serve multiple purposes and user types. A single template design can be adapted for different industries, product types, and user profiles by simply changing the embedded logo and text elements. This multi-functional template approach allows the system to achieve high product customization while maintaining ease of manufacture through reusable universal designs.
4Measurement precision
If user verification is performed by comparing retrieved information, then advertisement accuracy is improved, but processing time increases
Solution Approach 1:
The patent implements partial verification by comparing only the most critical user information elements (such as company name, industry sector, or key profile attributes) rather than verifying all possible data points. This selective verification approach maintains sufficient accuracy for effective advertisement personalization while significantly reducing the time and computational resources required compared to comprehensive verification of all retrieved information.
Data Source
AI summary
Various embodiments herein relate to systems, methods, and devices for enhanced targeted digital advertising for customizable products. Various embodiments described herein relate to systems, methods, and devices for dynamically generating a personalized online advertisement for one or more customizable products, which can be tailored to a particular consumer whose identity has been determined, for example, based on consumer information and/or cookie data from an embedded cookie. Various embodiments herein relate to systems, methods, and devices for determining an advertisement for one or more customizable products within an advertisement space on a website, retrieving a logo or graphic based on user information, wherein the logo or graphic can be graphically embedded into a dynamically determined placement on a customized product advertisement, and wherein the user information is obtained from one or more information sources having disparate data structures through one or more network interfaces.