Personalized Ad Targeting in Virtual Gaming Environments
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Solution Overview
Problem
Current advertisement targeting in virtual gaming environments can only effectively reach general consumer groups due to limited information collection, failing to personalize ads for individual users based on their unique behaviors and preferences.
Innovation Solution
A system that collects and analyzes individual user data within virtual gaming environments to generate personalized user profiles, which are then used to customize advertisements, including ad placement, content, and timing, based on user preferences, behavior, and social interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If general group targeting is used, then advertising reach is improved, but advertising personalization deteriorates
Solution Approach 1:
The patent segments the advertising system into multiple components: collecting user data from various sources (game behavior, social interactions, preferences), analyzing this data to create detailed user profiles, and then using these profiles to deliver personalized advertisements. This segmentation allows the system to move from general group targeting to individualized advertising while maintaining broad reach through automated profile-based delivery.
2Adaptability or versatility
If individual user data collection is implemented, then advertising personalization is improved, but information collection complexity deteriorates
Solution Approach 1:
The patent implements a universal data collection framework that gathers information from multiple sources (game behavior, social network interactions, preferences) through a single integrated system. The advertising system serves multiple functions: collecting data, analyzing behavior patterns, creating user profiles, and delivering personalized ads, all within one multi-functional platform that reduces overall system complexity.
Solution Approach 2:
The patent introduces an intermediary advertising system that acts as a mediator between users and advertisers. This intermediary collects and processes user data through standardized interfaces, analyzes behavior patterns, and delivers targeted advertisements, thereby simplifying the complexity of direct individual user data collection and processing.
3Device complexity
If limited information is collected, then system complexity is reduced, but targeting precision deteriorates
Solution Approach 1:
The patent applies preliminary action by collecting and analyzing user data in advance to create comprehensive user profiles before advertisement delivery. The system pre-processes information from game behavior, social interactions, and preferences to build detailed profiles that enable precise targeting without increasing the complexity of the actual ad delivery mechanism.
Solution Approach 2:
The patent adds another dimension to targeting precision by incorporating multiple data sources (game behavior, social network interactions, preferences) rather than relying on a single information dimension. This multi-dimensional approach to user profiling enables precise targeting while managing system complexity through structured data integration.
Data Source
AI summary
A system and method for selecting and customizing advertisements to be provided to a user includes monitoring user interactions within a virtual gaming environment and indirectly determining user characteristics based on the monitored user interactions. A user profile is generated from the user characteristics. An advertisement is selected and customized for the user based on the user profile. The advertisement is provided for display to the user in the virtual gaming environment.