Personalized Application Delivery via Media Stream Embedding
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Solution Overview
Problem
Users face inconvenience and inefficiency in accessing related mobile applications while interacting with media content on multiple devices, as they must manually locate and download applications, which is time-consuming and difficult.
Innovation Solution
A media content presentation system that delivers a primary media content stream with embedded data for an executable application to a primary access device, allowing it to generate and transmit personalized versions of the application to secondary access devices within a detection zone, eliminating the need for manual download and optimizing network resources and security.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users manually locate and download applications, then they can access related applications, but it is time-consuming and inconvenient
Solution Approach 1:
The system performs preliminary actions by detecting the presence of secondary access devices within the detection zone before the user needs the application. The media content presentation system proactively prepares and delivers personalized versions of applications to secondary devices based on detected user presence, rather than waiting for users to manually search and download applications after they arrive.
Solution Approach 2:
The system enables self-service by automatically detecting secondary access devices and delivering appropriate applications without requiring user intervention. The media content presentation system autonomously identifies which users are present, determines which applications they need, and delivers personalized versions to their devices, allowing the system to serve itself rather than requiring users to manually locate and download applications.
2Adaptability or versatility
If personalized applications are delivered to multiple secondary devices, then user engagement is enhanced, but network resources and security requirements increase
Solution Approach 1:
The system applies local quality by delivering customized versions of applications tailored to each specific user's preferences, history, and characteristics. Each secondary access device receives a personalized version of the application that is locally optimized for that particular user, rather than distributing identical generic applications to all devices. This allows the system to adapt to individual user needs while managing network resources efficiently through targeted delivery.
Data Source
AI summary
An exemplary method includes a media content presentation system 1) delivering a primary media content stream to a primary access device, the primary media content stream comprising data representative of a media content instance that is presented by the primary access device as the primary media content stream is delivered to the primary access device and data representative of an executable application related to the media content instance, 2) determining that a secondary access device associated with a user is located within a detection zone associated with the primary access device during a time period associated with the presentation of the media content instance by the primary access device, and 3) directing the primary access device to generate and deliver a version of the executable application that is personalized for the user to the secondary access device. Corresponding methods and systems are also disclosed.