Personalized Business Communication Interface for Merchant Availability

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Solution Overview

Problem

Small businesses often lack the resources and infrastructure to provide continuous and immediate phone or web support, leading to unaddressed communications from potential or existing customers due to understaffing or unpredictable scenarios.

Innovation Solution

A business communication system that generates a personalized user interface for users when a merchant is unavailable, utilizing real-time information to provide status updates and operational metrics, allowing users to interact with the merchant's offerings and services even when the merchant cannot respond.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If small businesses hire additional support staff to provide continuous phone or web support, then customer service availability is improved, but operational cost increases

Engineering Contradiction:
Improvecustomer service availabilityVSAvoidoperational cost
Core Design Contradiction:
ReliabilityVSQuantity of substance

Solution Approach 1:

The system enables customers to obtain information and services autonomously through automated phone menus, web portals, and mobile devices. Customers can check account balances, transaction histories, service statuses, and place orders without human agent intervention, eliminating the need for additional support staff while maintaining service availability.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

An automated communication system acts as an intermediary between customers and the business. This intermediary handles incoming calls, messages, and inquiries through pre-programmed responses and routing, providing continuous service coverage without requiring human employees to be present during all hours.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If small businesses implement IVR systems and call answering systems to provide continuous support, then customer service capability is improved, but system complexity increases

Engineering Contradiction:
Improvecustomer service capabilityVSAvoidsystem complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system consolidates multiple communication functions (voice calls, text messages, emails, social media) into a single unified platform that handles all customer interactions through one interface. This multi-functional approach provides comprehensive service capability while avoiding the complexity of implementing and maintaining separate specialized systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system uses pre-recorded voice messages, automated response templates, and standardized communication scripts that can be replicated and reused across multiple customer interactions. This copying approach provides consistent service quality without requiring complex real-time processing or highly trained personnel.

Inventive Principle:
Principle #26Copying

3Loss of time

If small businesses maintain staffing levels to handle peak demand, then customer response immediacy is improved, but operational cost increases

Engineering Contradiction:
Improvecustomer response immediacyVSAvoidoperational cost
Core Design Contradiction:
Loss of timeVSQuantity of substance

Solution Approach 1:

The automated system operates continuously without interruption, providing immediate responses to customer inquiries at any time. Phone menus are always active, web portals are continuously accessible, and automated messages are instantly processed, eliminating waiting times associated with human staff availability while incurring minimal operational costs.

Inventive Principle:
Principle #20Continuity of useful action

Solution Approach 2:

The system pre-prepares and stores standardized responses, information, and service procedures in advance. When customers contact the business, these pre-prepared materials are immediately deployed without requiring real-time human decision-making or preparation, ensuring rapid response times without the need for additional staffing during peak periods.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9536260B2Business communication service
Publication Date: 2017.01.03 PAYPAL INC
  • US9536260B2 patent drawing
  • US9536260B2 patent drawing
  • US9536260B2 patent drawing

AI summary

Methods, systems, and computer program products for providing business communication services are disclosed. A computer-implemented method may include detecting a communication initiated by a user, analyzing the detected communication to determine an intended recipient of the communication, determining whether the recipient is responsive to the communication, determining whether to provide visual information associated with the recipient to the user in response to the communication, analyzing one or more prior transactions involving the user and the recipient, identifying a reason that the user initiated the communication with the recipient, determining one or more preferences of the user to generate a personalized user interface comprising the visual information, generating the personalized user interface for the user comprising the visual information, and displaying the personalized user interface to the user in response to the communication, for example, when the recipient is unable to respond to the communication.