Personalized Content Delivery via Device Location Proximity
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Solution Overview
Problem
Current advertising methods, such as television, radio, and Internet advertising, use a broad-approach strategy that often fails to effectively target specific audiences, resulting in inefficiencies due to high costs and low returns, as they do not account for individual viewer preferences or locations.
Innovation Solution
A method and system that utilize location information from devices to determine proximity to a display and present personalized content based on viewer profiles, interests, and preferences, selecting relevant advertisements and programming for individual viewers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If broad-approach advertising is used to cover wide area or population, then coverage area is improved, but advertising efficiency deteriorates due to high costs and low returns
Solution Approach 1:
The patent segments the broad advertising audience into specific individual viewers based on location information from mobile devices. By dividing the general population into location-specific groups and delivering targeted advertisements to each, the system maintains wide coverage while improving advertising efficiency through personalized content delivery.
Solution Approach 2:
The patent applies local quality by customizing advertising content according to the specific location of each viewer. Different advertisements are presented to different individuals based on their geographic position, ensuring that each viewer receives locally relevant content rather than generic broad-approach advertising.
2Quantity of substance
If general advertising is used to reach wide audience, then audience reach is improved, but return on investment deteriorates due to small return compared to high cost
Solution Approach 1:
The patent performs preliminary action by determining viewer location and selecting appropriate advertisements before the actual advertising delivery. Mobile device location information is obtained in advance, and advertisements are pre-selected based on this location data, ensuring that the right content reaches the right audience efficiently.
Solution Approach 2:
The patent implements feedback mechanisms by tracking mobile device locations and viewer interactions with personalized advertisements. This feedback loop allows the system to continuously optimize advertisement delivery based on actual viewer behavior and location data, improving return on investment through data-driven decision making.
3Productivity
If personalized content delivery based on location information is implemented, then advertising efficiency is improved, but device complexity increases due to location tracking and content selection systems
Solution Approach 1:
The patent introduces an intermediary system (the advertisement delivery system) that mediates between mobile devices and advertisement content. This intermediary handles the complexity of location tracking, viewer identification, and content selection, while mobile devices themselves remain relatively simple endpoints that receive personalized advertisements.
Data Source
AI summary
Methods, computer-readable media and devices for presenting a personalized content to a viewer at a display are disclosed. For example, a method receives location information of a device of an individual, compares the location information to a location of the display and determines that the individual is the viewer when the location information indicates that the device of the individual is proximate to the display. The method then presents the personalized content to the viewer on the display when it is determined that the individual is the viewer.