Automated Personalized Content Dissemination Platform

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Solution Overview

Problem

Current automated communication systems for businesses are inefficient in personalizing content for individual recipients, requiring manual effort and lacking the ability to effectively link recipient responses to outgoing information, leading to high costs and reduced throughput.

Innovation Solution

A method and apparatus for disseminating content based on stored recipient profile information, using a computer system that generates customized communications with fixed and variable data, and tracks responses to optimize follow-up messages.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If manual personalization processes are used to customize content for individual recipients, then content personalization quality is improved, but labor costs and processing time increase significantly

Engineering Contradiction:

Improvecontent personalization qualityVSAvoidcommunication throughput

Core Design Contradiction:

Adaptability or versatilityVSProductivity

Solution Approach 1:

The patent segments the communication process into distinct components: template creation, data extraction from profiles, automated assembly, and distribution. By dividing the personalization task into these manageable segments, the system can process multiple recipients simultaneously while maintaining individual customization, thus resolving the contradiction between personalization quality and throughput.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system performs preliminary actions by pre-defining communication templates and pre-extracting relevant data from recipient profiles before the actual communication campaign. This advance preparation enables rapid automated assembly during distribution, allowing high personalization quality without sacrificing productivity.

Inventive Principle:

Principle #10Preliminary action

2Productivity

If automated communication systems are used to increase throughput, then productivity is improved, but personalization capability deteriorates

Engineering Contradiction:

Improvecommunication throughputVSAvoidpersonalization capability

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The patent uses template copying where a master communication template is replicated for each recipient with automated substitution of personalized data elements. This copying mechanism enables high-volume automated distribution while maintaining personalization capability through dynamic data insertion, resolving the contradiction between throughput and personalization.

Inventive Principle:

Principle #26Copying

Solution Approach 2:

The system implements dynamic content assembly where communication templates are dynamically customized for each recipient based on extracted profile data. This dynamic adaptation during the automated process allows the system to maintain personalization capability while achieving high throughput through automation.

Inventive Principle:

Principle #15Dynamics

3Manufacturing precision

If manual content separation and verification processes are implemented to ensure correct personalization, then personalization accuracy is improved, but processing time and costs increase

Engineering Contradiction:

Improvepersonalization accuracyVSAvoidprocessing time

Core Design Contradiction:

Manufacturing precisionVSLoss of time

Solution Approach 1:

The patent incorporates feedback mechanisms where the automated system extracts data from profiles, applies it to templates, and verifies the assembled communication against predefined criteria. This automated feedback loop ensures personalization accuracy without requiring manual verification, resolving the contradiction between accuracy and processing time.

Inventive Principle:

Principle #23Feedback

4Loss of information

If response tracking and analysis systems are added to link recipient responses to outgoing communications, then marketing effectiveness is improved, but system complexity increases

Engineering Contradiction:

Improveresponse linkage capabilityVSAvoidsystem complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

The patent merges the communication distribution function with response tracking and analysis into a single integrated system. By combining these functions, the system can automatically link recipient responses to outgoing communications without requiring separate complex tracking infrastructure, resolving the contradiction between information retention and system complexity.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS8738702B1Method and system for a personalized content dissemination platform

Publication Date: 2014.05.27 AT&T CORP

AI summary

The disclosure provides a method and corresponding system for personalizing and disbursing content material in an automated fashion based on differing characteristics or profiles of the recipients. The system includes a database of potential recipients with key characteristics such as location data, revenue, product ownership, customer status, tenure with the company/organization, payment status, credit rating, whether they have recently responded to other material, and the like. Dissemination media include email communications, collaterals, brochures, textual materials, image and video information, and any similar media, where the contents of the communication material is customized based on the key characteristics profiles of the recipients and driven by a set of business rules that can be adapted to fit various scenarios.