Personalized Digital Content Gifting System

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Solution Overview

Problem

Current digital content distribution systems do not allow for personalized digital content to be given as a present, as the giver lacks control over how the content is used and the recipient must manually select and obtain the content, making it an impersonal and cumbersome process.

Innovation Solution

A network unit retrieves and transmits identity credentials to a content providing system, which personalizes digital content using those credentials, enabling secure and controlled access, allowing the giver to provide personalized DRM-protected content to the intended recipient.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If digital cash voucher is used as a present, then the giver can transfer value to the recipient, but the giver loses control over which specific digital content the recipient will access

Engineering Contradiction:
Improvecontrol over content selectionVSAvoidsimplicity of gifting process
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system segments the gifting process into two distinct phases: (1) purchasing and personalizing the digital content with the recipient's identity credentials to create a personalized license, and (2) transferring the personalized digital content or license to the recipient. This segmentation allows the giver to maintain control over content selection while simplifying the actual gifting act to a straightforward transfer operation.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary personalization of the digital content by embedding the recipient's identity credentials into the content or license before transfer. This preliminary action ensures that the content is pre-configured for the specific recipient, allowing the giver to control content selection while the recipient simply receives ready-to-use personalized content without needing to perform additional selection or configuration steps.

Inventive Principle:
Principle #10Preliminary action

2Ease of operation

If digital cash voucher is used as a present, then the recipient can choose any content, but the recipient must manually select and obtain the content which is elaborate

Engineering Contradiction:
Improvesimplicity of content acquisitionVSAvoidtime for content selection and acquisition
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system performs the content selection and personalization steps in advance during the gifting process. The giver selects the content and the system personalizes it with the recipient's identity credentials before transfer. This preliminary action eliminates the need for the recipient to manually search, select, and acquire content, reducing both the operational complexity and time required for content acquisition to merely receiving and redeeming the personalized content.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system acts as an intermediary that automates the content selection and acquisition process. Instead of the recipient directly browsing and selecting content, the system receives the gifting request, automatically selects or retrieves appropriate content, personalizes it with the recipient's credentials, and delivers it. This intermediary role streamlines the process, reducing both the steps the recipient must perform and the time required for content acquisition.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Reliability

If digital content is personalized with identity credentials, then unauthorized reproduction is prevented, but the system complexity increases

Engineering Contradiction:
Improveprotection against unauthorized reproductionVSAvoidcomplexity of personalization system
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The system creates a personalized copy of the digital content that is bound to the recipient's identity credentials. Instead of managing complex access control systems, the solution embeds the recipient's identity information directly into the content or its license, creating a self-contained personalized copy that automatically prevents unauthorized reproduction. This copying approach maintains high reliability for protection while avoiding the need for complex centralized verification systems.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system uses disposable or single-use personalized licenses that are tied to specific recipients and content. Each personalized license is a simple, self-contained object that can be independently verified without requiring complex ongoing system infrastructure. This approach achieves reliable protection through simple, lightweight personalization mechanisms rather than complex persistent systems.

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

Data Source

PatentUS8122516B2Method and system for enabling a first party to provide a second party with personalized digital content
Publication Date: 2012.02.21 CERTIVA DIGITAL LLC
  • US8122516B2 patent drawing
  • US8122516B2 patent drawing

AI summary

A method for enabling a first party to provide a second party with personalized digital content includes at a network unit: in response to receiving a request from a first party, the request including an identifier identifying a second party, retrieving identity credentials of the second party; and transmitting the identity credentials of the second part to a first party or to a content providing system; and in a content providing system: in response to receiving: a) an identifier from the first party, the identifier identifying digital content in a digital content storage, and b) the identity credentials of the second party, personalizing digital content using the identity credentials, the personalizing adapted to enable the second party to reproduce the digital content but to prevent any unauthorized party to reproduce it; and delivering the personalized digital content to the first party.