Personalized Discount Keys for Enterprise Online Sales
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Solution Overview
Problem
Online sales environments lack the ability for personalized discounts and interpersonal interactions typical in enterprise sales, which can lead to reduced customer satisfaction and missed revenue opportunities for sales personnel.
Innovation Solution
A computer-implemented method and system for generating and using discount keys associated with a sales person, allowing for personalized discounts to be negotiated and applied within an online store, enabling sales to be completed while maintaining personal interactions and ensuring accurate commission and quota tracking for the sales person.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If online sales are used to enable quick transactions without sales person interaction, then transaction speed and convenience are improved, but the ability to negotiate personalized discounts is lost
Solution Approach 1:
Discount keys are generated in advance by sales persons during negotiations with customers, capturing personalized discount terms before the online transaction occurs. This preliminary action allows the online system to automatically apply negotiated discounts without requiring real-time negotiation, thus maintaining both transaction speed and discount flexibility
Solution Approach 2:
The discount key acts as an intermediary that carries discount information from the negotiation phase to the transaction phase. It bridges the gap between personalized negotiation and automated online processing, enabling the system to apply customized discounts automatically during quick online transactions
2Adaptability or versatility
If personalized discounts are negotiated through sales persons, then customer satisfaction and sales performance are improved, but the transaction process becomes more complex and time-consuming
Solution Approach 1:
The sales process is segmented into distinct phases: negotiation (where personalized discounts are agreed upon) and transaction (where the discount key is automatically applied). This segmentation separates the complex negotiation aspect from the simple execution aspect, reducing overall process complexity while maintaining personalized discount capability
Solution Approach 2:
The discount key serves as a copy or representation of the negotiated discount terms. Instead of requiring the full negotiation process to occur during each transaction, the discount information is copied into a key that can be automatically applied, simplifying the transaction process while preserving personalized pricing
3Productivity
If online transactions are completed without sales person involvement, then operational efficiency is improved, but sales personnel cannot receive proper credit for negotiations
Solution Approach 1:
The discount key contains embedded information that provides feedback about which sales person created the discount and under what terms. When the key is applied during an online transaction, this feedback mechanism automatically attributes the sale to the correct sales person, enabling commission tracking and performance measurement while maintaining operational efficiency
Solution Approach 2:
The discount key copies essential attribution information from the negotiation process into a machine-readable format. This copying ensures that sales person identification and discount terms are preserved and can be automatically processed, preventing information loss while enabling efficient online transactions
Data Source
AI summary
The present disclosure relates to computer-implemented methods, software, and systems for generating and using discount keys associated with a particular sales person in association with sales within an enterprise online store. One example process includes operations for (i) identifying a discount key at a sales system associated with a prospective sale negotiated between a sales person and a prospective customer, (ii) determining at least one item associated with the identified discount key, (iii) determining at least one discount associated with the determined items associated with the identified discount key, (iii) facilitating completion of the prospective sale at the sales system for the prospective customer based on the at least one determined discount associated with the at least one determined item, and (iv) associating the completion of the prospective sale at the sales system with a sales account for the sales person.