Personalized Landing Page Generation via Intermediary Server
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Solution Overview
Problem
Existing systems fail to effectively generate customized landing pages that cater to users' specific needs without exposing their personalization data to advertisers, leading to inefficient ad yield and user privacy concerns.
Innovation Solution
A method that involves receiving user requests for landing pages, accessing personalization data such as search history, and generating personalized landing pages hosted by a content item server within its own domain, ensuring that personalization data remains unexposed to advertisers while providing relevant content links.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If personalization data is accessed and used to generate customized landing pages, then ad relevance and user satisfaction are improved, but user privacy is compromised due to data exposure to advertisers
Solution Approach 1:
The patent introduces an intermediary mechanism where the search engine processes personalization data internally to generate customized landing pages without exposing raw personal data to advertisers. The search engine acts as a mediator that transforms personalization data into personalized content while maintaining data privacy, allowing advertisers to receive relevant personalized pages without direct access to user personal information.
2Ease of operation
If personalized landing pages are generated using personalization data, then user satisfaction increases, but system complexity increases due to data processing requirements
Solution Approach 1:
The patent applies preliminary action by pre-processing and storing personalization data in the search engine's index structure before landing page generation is needed. User profiles, search history, and personalization preferences are maintained in advance, allowing the system to quickly generate personalized landing pages without complex real-time data processing when a user clicks an ad.
3Object-affected harmful factors
If personalization data is not shared with advertisers, then user privacy is protected, but ad yield efficiency decreases due to lack of personalized targeting
Solution Approach 1:
The patent implements local quality by personalizing different aspects of the landing page based on user characteristics without uniformly exposing all personal data. Specific personalization attributes (such as preferred categories, past search topics, or demographic preferences) are used to customize particular sections of the landing page content, while maintaining privacy protection for sensitive information. This allows targeted personalization that improves ad yield while preserving user privacy.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for personalizing landing pages. In one aspect, a method includes generating, by one or more servers belonging to a first domain and for a request, a personalized landing page that includes the personalized landing page data, wherein the landing page belongs to the first domain, and the landing page includes at least one link to a resource of the first party that belongs to the second domain; and providing, by the one or more servers, the personalized landing page to the user device, wherein the personalized landing page, when processed by the user device, generates a personalized landing page environment that belongs to the first domain.