Personalized Media Content Insertion for Engagement

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Solution Overview

Problem

Users often disengage from media content due to intrusive advertising, leading to a lack of interest in the primary media experience.

Innovation Solution

Incorporating personalized supplementary media content into primary media presentations based on user historical data and context, such as location and preferences, to enhance engagement and relevance.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of energy

If traditional advertising is inserted into media content, then media presenters can generate revenue, but user engagement and interest in media content deteriorate

Engineering Contradiction:

Improveuser engagementVSAvoidintrusive advertising

Core Design Contradiction:

Loss of energyVSObject-generated harmful factors

Solution Approach 1:

The patent applies local quality by transforming uniform, intrusive advertising into personalized, context-relevant supplementary content tailored to individual users. The system analyzes user historical data, preferences, and current media consumption context to deliver customized content that varies by user, location, and media being consumed, thereby maintaining engagement while preserving revenue opportunities

Inventive Principle:

Principle #3Local quality

Solution Approach 2:

The patent converts the harmful effect of intrusive advertising into a beneficial experience by using machine learning to create personalized supplementary content. Instead of interrupting media with irrelevant ads, the system inserts content that complements the primary media and aligns with user interests, transforming advertising from a disruptive element into an engaging feature that enhances rather than detracts from the viewing experience

Inventive Principle:

Principle #22Blessing in disguise (Convert harm into benefit)

2Reliability

If personalized supplementary content is inserted into media content, then user engagement improves, but system complexity increases

Engineering Contradiction:

Improveuser engagementVSAvoidcontent insertion system

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The patent applies segmentation by dividing the content insertion system into distinct functional modules: user data collection, historical data analysis, context detection, content selection, and insertion execution. This modular architecture managed by the media server allows each component to specialize in specific tasks, making the overall complex system more manageable and maintainable while delivering personalized content effectively

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The patent introduces a media server as an intermediary between users and media content. This intermediary handles the complex tasks of analyzing user historical data, detecting current media context, selecting appropriate supplementary content, and inserting it at optimal moments. By centralizing these functions in the media server, the patent manages system complexity while enabling sophisticated personalization that directly engages users

Inventive Principle:

Principle #24Intermediary (Mediator)

3Loss of energy

If media content is interrupted by advertising, then revenue generation is enabled, but media presentation continuity deteriorates

Engineering Contradiction:

Improverevenue generationVSAvoidmedia presentation continuity

Core Design Contradiction:

Loss of energyVSStability of the object's composition

Solution Approach 1:

The patent applies dynamics by making content insertion adaptive and context-dependent rather than static and predetermined. The system dynamically adjusts what content is inserted, when it is inserted, and how it is presented based on real-time analysis of user context, historical data, and the primary media being consumed. This dynamic approach ensures content is inserted at optimal moments that maintain narrative flow and user engagement while still generating revenue

Inventive Principle:

Principle #15Dynamics

Solution Approach 2:

The patent applies preliminary action by pre-analyzing user historical data and preferences before media consumption begins, and by pre-identifying appropriate insertion points in the media content. The system prepares personalized content recommendations in advance based on user profiles and contextual information, allowing for seamless integration that maintains presentation continuity while enabling revenue generation through targeted content delivery

Inventive Principle:

Principle #10Preliminary action

Data Source

PatentUS11700407B2Personal media content insertion

Publication Date: 2023.07.11 AT&T INTELLECTUAL PROPERTY I L P

AI summary

The disclosed technology is directed towards inserting user-personalized or other user-related supplementary media content into primary media content being presented to the user. The personalized media content can be inserted into available insertion slots associated with the primary media content. The inserted content is based on the context of the primary media, e.g., a location or theme of a movie scene. For example, upon obtaining primary media content that is video, supplementary media content related to a group of frames of the primary media content can be determined. Supplementary media content is combined with the primary media content at a presentation position associated with the group of frames to output modified media content. For a video, for example, the supplementary content can be inserted between scenes, overlaid onto a scene, or presented proximate a scene.