Personalized Menu Generation for Video Content Delivery
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Solution Overview
Problem
Consumers are overwhelmed by the expanding options in video content delivery, leading to adoption issues due to unfamiliarity with new technologies and complex user interfaces in video program delivery systems.
Innovation Solution
A program delivery system that uses satellite communication to provide personalized and customizable user interfaces, allowing users to interact with set-top boxes that store programs and preferences locally, with features like user confirmation footers, overlay menus, and adaptive advertising management to enhance user experience and simplify content selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If video content delivery options are expanded to provide more content choices, then content variety is improved, but consumer understanding and adoption rates deteriorate due to overwhelming complexity
Solution Approach 1:
The patent applies local quality by customizing the user interface based on individual user profiles, viewing habits, and preferences. Different users receive tailored recommendations and interface layouts, making the system adaptive to local user characteristics rather than presenting a uniform complex interface to all users.
Solution Approach 2:
The system performs preliminary action by pre-analyzing user viewing habits and preferences to generate personalized content recommendations before users need to make selections. This reduces the cognitive load on consumers by presenting only relevant content options rather than requiring them to navigate through all available content.
2Ease of operation
If personalized user interfaces with overlay menus and recommendations are added, then user engagement is improved, but device complexity increases
Solution Approach 1:
The patent segments the user interface into modular components including overlay menus, recommendation widgets, and contextual information panels. These segmented elements can be independently controlled and customized, allowing the system to provide rich functionality without overwhelming the user with a monolithic complex interface.
Solution Approach 2:
The system adds another dimension to the traditional linear interface by implementing overlay menus that appear as transparent or semi-transparent layers over the main content. This dimensional addition allows multiple layers of information and controls to coexist without requiring users to navigate through multiple full-screen menus, thereby enhancing engagement while managing complexity.
Data Source
AI summary
According to the invention, a method for generating a personalized menu promoting other video programs available from a video content delivery system is disclosed. The video content delivery system provides a plurality of channels of video content simultaneously. In one step, it is determined that a triggering event has occurred with a video content delivery conduit. First information about one or more users is gathered. The one or more users are associated with an account with the video content delivery system. Alternative video programs are determined and personalized for the one or more users based, at least in part, upon the first information. The context for the triggering event is analyzed to produce second information. A configuration of the personalized menu is determined based, at least in part, upon the second information. The personalized menu is formulated for presentment to the one or more users. The personalized menu comprises links to the alternative video programs.