Personalized Moving Image Style Selection for Advertising

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Solution Overview

Problem

Existing methods for creating slide shows for advertisements are limited by preset rules, resulting in suboptimal content for users and reduced advertising effectiveness.

Innovation Solution

An information processing apparatus that sets multiple styles for moving image composition, acquires user attributes, estimates the most suitable style based on user attributes and image content, and provides personalized moving images to enhance advertising impact.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If a slide show is created based on a predetermined rule, then the creation process is simple and automated, but the advertisement content is not optimized for the user and the advertising effect cannot be enhanced

Engineering Contradiction:

Improveautomation of slide show creationVSAvoidadaptability to user preferences

Core Design Contradiction:

Extent of automationVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by pre-collecting user attribute information and pre-establishing multiple style templates for moving image composition. These preparations enable later automated selection and generation of personalized advertisements without requiring real-time complex processing

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system dynamically adapts the moving image composition by selecting different styles based on user attributes. The advertisement content is not fixed but dynamically adjusted to match the target user's characteristics, achieving both automation and personalization

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If multiple styles are set for moving image composition to personalize content, then the advertising effect is enhanced, but the system complexity increases

Engineering Contradiction:

Improvepersonalization capabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the advertisement creation process into distinct components: user attribute acquisition, style selection based on attributes, and moving image generation. Multiple styles are defined as separate composition templates, each with specific image content arrangements, making the complex system manageable through modular design

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system manages complexity by changing parameters rather than restructuring the entire system. Different styles are defined by varying parameters such as image content selection, composition layout, and playback sequence, allowing personalization through parameter adjustment rather than system redesign

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS12260444B2Information processing apparatus, information processing method, and non-transitory computer readable medium

Publication Date: 2025.03.25 RAKUTEN GROUP INC

AI summary

An information processing apparatus (10): sets a plurality of styles that each indicate a moving-image composition of a moving image which relates to a predetermined item and in which a plurality of pieces of image content corresponding to the predetermined item are used; acquires an attribute of a target user; estimates the most-suitable style for the target user among the plurality of styles based on the plurality of pieces of image content and the attribute of the target user; and provides a moving image that is in accordance with the estimated style to the user.