Personalized Pricing System Using Buyer Psychological Testing

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Current online retailing systems fail to account for a buyer's individual characteristics, leading to impersonal transactions and limited opportunities for price negotiation, resulting in buyer dissatisfaction and reduced loyalty.

Innovation Solution

A method and system that identify a buyer's individual characteristics through testing scenarios, converting these into a monetary equivalent, and adjusting the purchase price accordingly, allowing for mutually beneficial pricing based on emotional and psychological factors.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Extent of automation

If chain retailing with centralized pricing policy is implemented, then pricing control and standardization are improved, but buyer's ability to negotiate and individual characteristics consideration deteriorate

Engineering Contradiction:

Improvecentralized pricing controlVSAvoidprice negotiation flexibility

Core Design Contradiction:

Extent of automationVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary testing of the buyer's individual characteristics before the transaction takes place. The computer automatically assesses psychological and emotional parameters in advance, storing this data for subsequent price adjustment calculations, enabling personalized pricing without manual negotiation

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system changes the pricing parameter dynamically based on the buyer's individual characteristics. Instead of fixed centralized pricing, the price is adjusted as a variable parameter determined by the computer based on psychological testing results, emotional state assessment, and compatibility analysis with the seller

Inventive Principle:

Principle #35Parameter changes

2Measurement precision

If digital tracking methods are used to assess buyer solvency, then seller's pricing accuracy is improved, but consideration of emotional and psychological characteristics deteriorates

Engineering Contradiction:

Improvebuyer solvency assessmentVSAvoidemotional and psychological data

Core Design Contradiction:

Measurement precisionVSLoss of information

Solution Approach 1:

The buyer assessment is segmented into multiple independent components: financial solvency assessment, psychological characteristics testing, emotional state analysis, and compatibility evaluation with the seller. Each component is measured separately and then integrated to determine the final personalized price

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The computer system performs multiple functions simultaneously: it assesses buyer solvency, tests psychological characteristics, analyzes emotional state, and calculates personalized pricing. This multi-functional approach prevents loss of information by processing all relevant data types through a single integrated system

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Ease of operation

If general unified discounts are offered to all buyers, then implementation simplicity is improved, but buyer individuality and satisfaction deteriorate

Engineering Contradiction:

Improvediscount implementationVSAvoidpersonalized pricing

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system provides self-service personalized pricing through automatic computer-based psychological testing and price calculation. The buyer independently completes psychological assessments, and the system automatically determines the personalized discount without requiring seller intervention or manual negotiation, maintaining ease of operation while achieving personalization

Inventive Principle:

Principle #25Self-service

4Reliability

If buyer's individual characteristics are considered through psychological testing, then buyer satisfaction and loyalty are improved, but transaction process complexity increases

Engineering Contradiction:

Improvebuyer loyaltyVSAvoidtesting and pricing system

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The complex psychological testing and pricing determination process is replaced by an automated computer system. Instead of manual psychological assessment and negotiation, the computer electronically processes psychological test data, analyzes compatibility, and calculates personalized prices, reducing operational complexity while maintaining reliability

Inventive Principle:

Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS20230274293A1Method and system for conducting online retailing taking into account client characteristics

Publication Date: 2023.08.31 TUNIKOV ANDREY A

AI summary

Method and system for conducting online retailing taking into account buyer's individual characteristics, the method comprising placing an offer of a seller's product over the system indicating open data on the product and regular price thereof; saving hidden data in the system, including the minimum acceptable product price (MAPP), buyer's individual characteristic requirements, and hidden scenarios of testing a buyer to identify individual characteristics thereof; sending a counteroffer by the buyer with the buyer's price; sending a test offer to the buyer according to the test scenario selected by the system; testing the buyer, upon buyer's consent, to identify the degree of compliance of the buyer's individual characteristics with the requirements; converting the identified compliance degree into a monetary equivalent to add same to the buyer's price; and comparing the resulting amount with the MAPP to implement a product sale transaction if the amount is not less than the MAPP.