Personalized QR Code Generation for Information Push
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing two-dimensional code information push methods on the Internet have low click-through and conversion rates due to standardized image patterns, failing to attract user attention effectively.
Innovation Solution
An information push method and system that generates personalized two-dimensional codes based on user-specific graphic information, integrating this information into the code's image to create a unique visual appeal, thereby enhancing user engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If standardized two-dimensional code images are used for information push, then the implementation is simple and consistent, but the user attention and click-through rate are low
Solution Approach 1:
The patent applies local quality by allowing different parts of the two-dimensional code image to have different characteristics. Specifically, the code integrates user avatar images, personalized colors, and custom patterns in specific regions while maintaining the standard code structure in other regions. This enables the code to be both personalized and scannable, resolving the contradiction between standardization and personalization.
Solution Approach 2:
The patent employs asymmetry by breaking the uniformity of traditional two-dimensional codes. The generated codes incorporate asymmetric elements such as user avatars positioned in specific areas, non-uniform color distributions, and personalized graphical patterns. This asymmetric design makes each code unique and visually appealing while maintaining functionality.
2Productivity
If personalized graphic information is integrated into the two-dimensional code image, then user attention and engagement increase, but the complexity of code generation increases
Solution Approach 1:
The patent applies segmentation by dividing the two-dimensional code generation process into distinct modules: avatar integration module, color selection module, pattern generation module, and code embedding module. Each module handles a specific aspect of personalization independently, making the overall complex process manageable and maintainable while achieving high user engagement.
Solution Approach 2:
The patent implements universality by designing a multi-functional code generation system that can handle various personalization requirements through a unified framework. The system universally supports different types of graphic information (avatars, patterns, colors) and can generate personalized codes for different users using the same underlying technology, reducing overall system complexity.
Data Source
AI summary
An information push method includes: an information push server determining recommendation information that currently needs to be pushed to a target user; the information push server obtaining setup information of the target user, where the setup information includes personalized graphic information preset by the target user; the information push server generating, according to the setup information of the target user, a personalized two-dimensional code that bears the recommendation information, where an image of the personalized two-dimensional code carries the personalized graphic information preset by the target user; and the information push server pushing the personalized two-dimensional code to the target user. By using the present disclosure, a click-through rate and conversion rate that a two-dimensional code pushed on the Internet has from a user can be improved.