Personalized Texting Base With Recipient-Specific Data Embedding
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Solution Overview
Problem
Current mass texting methods are invasive and impersonal, as they send the same message to multiple recipients without consideration for individual preferences or relationships, leading to legal issues and reduced impact on recipients.
Innovation Solution
A system and method for creating personalized group text messages by embedding unique recipient details within the core message content, using a website to upload contact lists, generate personalized message presentation screens, and schedule messages for special events, allowing for customization based on communication history and tone analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If mass texting is used to send the same message to multiple recipients, then communication efficiency is improved, but the message becomes impersonal and may be perceived as spam
Solution Approach 1:
The system segments the message into two parts: a core message that is common to all recipients and personalized details that are unique to each recipient. This allows the system to maintain efficiency by sending one message template to multiple recipients while still providing personalization through the segmented approach.
Solution Approach 2:
The system creates personalized messages by copying the core message template and replacing placeholder variables with recipient-specific information from the contact list. This copying mechanism enables efficient mass personalization without requiring manual composition of each message.
2Ease of operation
If traditional personalized text messaging is used, then message personalization is improved, but communication efficiency deteriorates due to single-message-at-a-time sending
Solution Approach 1:
The system performs preliminary actions by pre-uploading contact lists with recipient information and pre-defining message templates with variable placeholders. This preparation work is done in advance, allowing the actual message sending to be automated and efficient when needed.
Solution Approach 2:
The system changes parameters by dynamically substituting variable placeholders in the message template with specific recipient data from the contact list. This parameter substitution approach enables automatic personalization across multiple recipients without manual intervention for each message.
3Quantity of substance
If mass holiday messages are sent to all customers, then communication coverage is improved, but legal compliance and appropriateness worsen due to religious and cultural sensitivities
Solution Approach 1:
The system applies local quality by customizing the message content for each recipient based on their specific information in the contact list, such as name, preferences, or cultural/religious data. This allows the same communication campaign to be adapted locally for each recipient, ensuring appropriateness while maintaining broad coverage.
Data Source
AI summary
A system and method for creating a texting base. The system and method include functionality for allowing a primary user to upload contact information having unique recipient data, store the same onto a system database, and create group messages having core content and unique recipient data. The messages are sent individually by the system utilizing a system assigned telephone number.