Personalized URL Generation for Web Server Response Latency
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing electronic promotion systems lack the ability to personalize web pages and track customer information effectively, as they often require separate database lookups for customer information, which can be inefficient and delay personalized responses.
Innovation Solution
A system that generates personalized URLs by replacing tag-variable sets with corresponding tag-value sets, allowing customer information to be directly embedded in the URL, enabling immediate availability of customer data to web servers upon selection, thus personalizing web pages and tracking customer interactions without separate database access.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If separate database lookup is used to retrieve customer information for web server personalization, then web server can access customer data, but response time increases and efficiency decreases
Solution Approach 1:
The patent merges customer information retrieval and web server communication into a single integrated system. The URL personalization system embeds customer data directly in the URL structure, allowing web servers to access customer information without separate database lookups. This integration eliminates the bottleneck of sequential database queries and improves overall system efficiency.
Solution Approach 2:
The system performs preliminary action by pre-processing and embedding customer information into the URL before the web server needs to access it. The URL personalization module prepares and modifies URLs to include customer data in advance, so when customers click links, the information is already available to the web server without requiring real-time database queries.
2Adaptability or versatility
If URL includes tag-variable sets for personalization, then web page can be customized for customer, but URL structure becomes more complex
Solution Approach 1:
The patent applies parameter changes by systematically replacing variable placeholders with actual customer data values in the URL. The URL personalization module transforms generic URL templates into customized URLs by substituting parameters such as customer name, preferences, or other identifying information. This maintains URL readability while enabling personalization.
Solution Approach 2:
The system introduces an intermediary layer - the URL personalization module - that sits between the web server and the customer. This intermediary handles the complexity of variable substitution and data embedding, shielding the web server from URL complexity while enabling personalized content delivery. The module acts as a mediator that translates customer data into URL-friendly formats.
Data Source
AI summary
A uniform resource locator (URL) including an identification of a network resource and one or more tag-variable sets may be determined. One or more variables associated with the URL may be determined based on the tag-variable sets, wherein each tag-variable set may include a variable and a corresponding tag. A target recipient of the URL, associated with one or more values corresponding to the one or more variables, may be determined. Each of the one or more variables may be replaced with the corresponding one or more values in the URL. The URL including the identification of the network resource and one or more tag-value sets may be provided to the target recipient, each tag-value set including the one or more tags and the corresponding one or more values, wherein upon a selection of the URL, the tag-value sets are provided to the network resource via the URL.