Personalized URL Marketing Campaign System
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Solution Overview
Problem
Traditional pay-as-you-go (PAYG) marketing campaigns lack personalization, resulting in low click rates due to generic advertisements, as they do not allow for targeted emails, web landing pages, or SMS messages tailored to specific individuals, leading to inefficient advertising spending.
Innovation Solution
Implementing a system that creates personalized marketing campaigns using personalized URLs (pURLs), dynamic content allocation, and tracking user interactions, allowing for targeted email and SMS campaigns, and deducting advertising credits based on actual campaign performance, enabling real-time adjustments and optimization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If personalized marketing campaigns are implemented using pURLs and dynamic content allocation, then click rates and campaign effectiveness increase, but device complexity and system requirements increase
Solution Approach 1:
The patent introduces a marketing campaign management system as an intermediary between advertisers and communication channels. This system handles pURL generation, content binding, user interaction tracking, and credit management, thereby enabling personalized marketing without requiring complex infrastructure at the advertiser or channel level.
Solution Approach 2:
The system implements real-time feedback mechanisms by tracking user interactions with pURLs and dynamically adjusting campaign delivery. Credit deduction based on actual clicks provides performance feedback, allowing the system to optimize content allocation and personalize future communications based on measured effectiveness.
2Loss of energy
If advertising credits are deducted based on actual clicks and interactions, then advertising spending efficiency improves, but measurement and tracking precision requirements increase
Solution Approach 1:
The patent replaces traditional flat-fee advertising models with a digital tracking and credit deduction system. Unique pURLs serve as tracking mechanisms that automatically record clicks and interactions, enabling precise measurement and automated credit management without manual intervention.
Solution Approach 2:
The system creates unique personalized URLs (pURLs) for each user or campaign instance, which are copies of the base URL containing unique identifiers. These pURLs enable tracking of individual user interactions while maintaining a standardized structure, facilitating both personalization and measurement.
3Ease of operation
If generic emails and advertisements are used in traditional PAYG campaigns, then ease of implementation is maintained, but click rates and engagement decrease
Solution Approach 1:
The patent applies local quality by customizing marketing content for specific users or segments through personalized URLs and dynamic content binding. Each user receives tailored communications based on their profile and behavior, improving engagement while maintaining systematic delivery through automated processes.
Solution Approach 2:
The system transitions from static generic advertisements to dynamic personalized content. Content is dynamically bound to pURLs and adjusted based on user interactions, allowing the marketing campaign to adapt and evolve in real-time while maintaining ease of implementation through automated management.
Data Source
AI summary
A computer system for creating a campaign includes at least one processor connected to a memory, the at least one processor configured to manage a plurality of system components. The system further comprises a receiving component configured to receive one or more content elements and a plurality of advertising credits, the content elements including a template, a personalized URL (pURL), and one or more user-provided content elements; a binding component configured to bind the template and the one or more user-provided content elements with the pURL to create a portion of content; a sending component configured to send the portion of content to one or more receiving users via a communication channel; and a deducting component configured to deduct one or more of the plurality of advertising credits responsive to the act of sending the portion of content to one or more receiving users via the communication channel.