Personalized Video Content Embedding via Distributed Processing
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Solution Overview
Problem
Traditional media systems lack dynamic and flexible personalization options for multimedia content, particularly in integrating user-centric media elements into video content, and rely on centralized processing, which limits scalability and resource distribution.
Innovation Solution
A system and method for generating and displaying personalized video content by identifying a media element suitable for display within an object region of a video frame, processing it remotely or locally, and embedding it within the frame, allowing for user equipment to store and display the modified frame, with options for processing resources and user involvement in media selection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If centralized processing is used for video customization, then control and coordination are simplified, but scalability and resource distribution are limited
Solution Approach 1:
The patent segments the video processing system into multiple distributed components: head-end processing equipment that prepares video assets with object regions, user equipment that identifies and selects media elements, and remote servers that perform media element processing. This segmentation enables scalability by allowing each component to operate independently and be distributed across multiple devices and locations, resolving the contradiction between centralized control simplicity and scalability requirements.
Solution Approach 2:
The patent introduces a new dimensional approach by enabling video customization to occur at the user equipment level rather than solely at the head-end. This dimensional shift from centralized to distributed processing architecture allows the system to scale horizontally across multiple user devices while maintaining coordination through standardized protocols and interfaces.
2Ease of operation
If media processing is performed remotely, then user equipment resource requirements are reduced, but processing control and customization flexibility are limited
Solution Approach 1:
The patent implements partial processing at user equipment (identification and selection of media elements) and partial processing at remote servers (actual media element transformation and rendering). This division allows user equipment to perform only the essential control functions while leveraging remote server resources for computationally intensive tasks, thereby maintaining user control flexibility without requiring excessive local processing resources.
3Productivity
If user equipment performs local processing, then processing speed and responsiveness are improved, but device resource requirements increase
Solution Approach 1:
The patent implements preliminary processing at the head-end where video assets are pre-prepared with object regions and metadata indicating suitable media elements. This preliminary action reduces the processing burden on user equipment, allowing them to quickly identify and select media elements without performing intensive analysis, thereby achieving fast responsiveness without requiring excessive local processing resources.
4Adaptability or versatility
If traditional advertisement systems are used, then integration of advertised products is achieved, but personalization options are limited to pre-selected objects
Solution Approach 1:
The patent transforms the static, pre-selected object approach into a dynamic system where media elements are selected based on real-time user preferences, viewing context, and personalization parameters. The system dynamically identifies suitable media elements from multiple sources, allows user selection and modification, and adapts the customization options based on user interactions, thereby providing extensive personalization flexibility without overwhelming complexity through intuitive interfaces and automated selection algorithms.
Data Source
AI summary
Systems and methods for generating and/or displaying personalized video content are provided. In some embodiments, a video asset made up of a set of frames, including a preliminary frame with an object region, is received at user equipment. A media element is identified and transmitted to a remote server, where it is processed to produce a modified version of the media element and then transmitted back to the user equipment. The video asset is displayed at the user equipment, except that a modified frame incorporating the modified version of the media element is displayed in place of the preliminary frame. The modified version of the media element is incorporated in an area of the modified frame corresponding to the object region of the preliminary frame.