Personalized Video Ranking in Messaging Apps

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Solution Overview

Problem

Current messaging applications lack the ability to perform complex video editing, such as face replacement, and require users to use third-party software for advanced modifications.

Innovation Solution

The system allows for the generation and ranking of personalized videos in real-time on mobile devices, using pre-generated video templates that include face synchronization and customizable text, enabling users to create and share personalized videos within communication chats.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If third-party video editing software is used for complex editing, then editing capability is improved, but device complexity and ease of operation deteriorate

Engineering Contradiction:
Improveediting capabilityVSAvoiddevice complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent merges complex video editing capabilities directly into the messaging application. The system integrates face replacement, face synchronization, and other advanced editing features into the messaging interface, eliminating the need for separate third-party software. This consolidation allows users to perform complex edits within the familiar messaging environment, reducing overall system complexity while maintaining high editing capability.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The messaging application is enhanced with multi-functionality to perform both communication and complex video editing tasks. The system enables users to create, edit, and share personalized videos with features like face replacement and synchronization directly within the messaging platform, making the application a universal tool for both messaging and video production.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If third-party video editing software is used for complex editing, then editing capability is improved, but ease of operation deteriorates

Engineering Contradiction:
Improveediting capabilityVSAvoidease of operation
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

By merging complex editing features into the messaging application interface, the system makes advanced editing more accessible. Users can perform face replacement and synchronization operations through the familiar messaging interface rather than navigating through separate complex software applications, thereby improving ease of operation while maintaining high editing capability.

Inventive Principle:
Principle #5Merging (Combining)

3Ease of operation

If existing messengers provide basic video modification, then ease of operation is improved, but editing capability deteriorates

Engineering Contradiction:
Improveease of operationVSAvoidediting capability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system pre-generates video templates with various editing effects and configurations before users need to create videos. These pre-prepared templates include face synchronization, text overlays, and other editing features that can be instantly applied to user videos, providing both ease of operation and high editing capability simultaneously.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system allows users to modify video parameters such as face replacement, synchronization timing, text content, and visual effects through intuitive interface controls. By providing parameter adjustment options within the messaging application, the system enables users to perform complex edits easily without requiring technical expertise or separate software.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20250124081A1Searching and ranking personalized videos
Publication Date: 2025.04.17 SNAP INC
  • US20250124081A1 patent drawing
  • US20250124081A1 patent drawing
  • US20250124081A1 patent drawing

AI summary

Provided are systems and methods for searching and ranking personalized videos. An example method includes receiving a user selection of a category from a set of pre-determined categories, selecting, from a pool of videos, a first subset of videos, where a first video from the first subset of videos is associated with the category and having a calculated value of a performance metric, selecting, from the pool of videos, a second subset of videos, where a second video from the second subset of videos is associated with the category and having an unknown value for the performance metric, generating, based on a predetermined rule, a third set of videos, where the third set of videos includes at least one video from the first subset of videos and at least one video from the second subset of videos, and presenting the third set of videos via a communication chat.