Dynamic PHP Script Builder for Targeted Content Delivery
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Solution Overview
Problem
Conventional systems fail to deliver targeted content within websites effectively, as they rely on static HTML tags and statistical profiles, which do not account for individual user interests, and often use intrusive methods that compromise device security and user experience.
Innovation Solution
A system and method for serving targeted content messages using a server computer with a database, PHP script builder, and prioritizer, which creates dynamic PHP scripts based on device and user characteristics to deliver unique content messages within websites, optimizing content relevance and user experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If spy programs are used to collect device activity details for targeted content delivery, then content targeting accuracy is improved, but device security and user experience deteriorate
Solution Approach 1:
The patent extracts the content selection logic from intrusive spy programs and relocates it to the server side. The server computer receives device characteristics and activity details, then selects appropriate content artifacts without requiring spy programs to be installed on the communications device. This eliminates security risks and intrusive behavior while maintaining targeted content delivery capability.
Solution Approach 2:
The patent introduces a server computer as an intermediary between the communications device and the content delivery system. The server acts as a mediator that receives device information, determines user interests, and selects content artifacts without requiring direct interaction with or installation on the user's device. This intermediary approach maintains targeting accuracy while eliminating security concerns.
2Device complexity
If statistical profiles based on aggregate data are used for content selection, then system complexity is reduced, but content targeting effectiveness deteriorates
Solution Approach 1:
The patent transitions from static statistical profiles to dynamic content selection. The server computer dynamically determines user interests based on real-time device characteristics and activity details, then selects content artifacts accordingly. This dynamic approach maintains manageable system complexity while significantly improving content targeting effectiveness for individual users.
3Loss of information
If pop-up ads and overlay frames are used for content delivery, then targeted content can be delivered, but user experience and device operation deteriorate
Solution Approach 1:
The patent applies local quality by integrating targeted content directly into the website's HTML structure at specific locations. Content artifacts are embedded within the website content flow using HTML tags, allowing targeted content to be delivered seamlessly without disrupting the user experience or requiring separate pop-up windows or overlay frames.
Data Source
AI summary
A method of serving targeted content messages for display in a website accessed in a browser program of a networked computer communicatively connected to a network at a network address for communications, delivers uniquely targeted content messages displayed in websites viewed in web browsers. The method includes placing a script device in a website file, processing the website file, together with the script device by a particular web browser on download of the website file, including by determining the network address of the networked computer, determining an identifier of the website file, and sending an artifact representing the network address and the identifier over the network to a server computer. The method also includes detecting the network address and the identifier by the server computer, querying a database for a database article related to the network address and the identifier, constructing a script program stored in memory of the server computer for the particular browser and website file, and constructing an ad device stored in memory of the web browser device from the script program. The method further includes calling the server computer by the ad device by communication of an identifier representing an action of the web browser device, receiving the identifier by the server computer, querying the database for a select message artifact related to the script program, the identifier, the website file, and the web browser, and responding by the server computer to the web browser with the select message artifact. A message represented by the select message artifact is displayed in the website then viewed in a browser window of the web browser. Messages can be prioritized and are uniquely targeted in content, based on real-time activities of the web browser.