Phygital Game Card Contextual Adaptation for Personalized Play

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Solution Overview

Problem

Phygital games offer a limited player experience despite their innovative combination of physical and digital components.

Innovation Solution

A method and system for contextual adaptation of phygital games, allowing additional digital games to be customized based on contextual elements from physical scratchcards, such as astrological signs or numbers, using optical reading and database associations to personalize the game experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If phygital games use standard digital games without customization, then the system complexity is low, but the player experience is limited and not personalized

Engineering Contradiction:
Improveplayer experience customizationVSAvoidgame system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies local quality by customizing specific elements of digital games (graphics, sounds, scenarios, symbols) based on the contextual elements from physical scratchcards, while keeping the core game mechanics standardized. This allows personalization of the player experience without completely redesigning the entire game system.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system performs preliminary action by pre-defining multiple contextual versions of digital games with different thematic elements, graphics, and scenarios. When a player scratches a physical card, the system already has the customized game version ready to deploy, avoiding real-time complex generation while still providing personalized experiences.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If the system provides standardized additional digital games to all players, then the implementation is simple, but the player experience lacks diversity and personalization

Engineering Contradiction:
Improvegame varietyVSAvoidgame management complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the digital game content into modular contextual elements (graphics, sounds, scenarios, symbols) that can be independently selected and combined based on the physical scratchcard's contextual elements. This modular approach allows for diverse game variations while simplifying management through standardized components.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system achieves universality by creating a framework where a single base digital game can serve multiple contexts through different thematic overlays. The same core game mechanics can be adapted to different astrological signs, numbers, or other contextual elements, allowing one game engine to provide diverse personalized experiences.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If the system reads and processes additional information from physical cards, then the personalization capability is enhanced, but the processing time and system complexity increase

Engineering Contradiction:
Improvecontextual information utilizationVSAvoidgame setup time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The system performs preliminary action by pre-processing and storing multiple contextual versions of game content in advance. When a physical card is scanned, the system quickly retrieves the matching pre-prepared contextual elements rather than generating them in real-time, significantly reducing setup time while still providing personalized experiences.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses copying by creating replicated versions of digital game content for different contextual elements. Instead of generating unique content from scratch for each player, the system copies and adapts pre-existing standardized templates, reducing processing time while maintaining personalization through contextual customization.

Inventive Principle:
Principle #26Copying

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances player experience by diversifying and customizing digital games based on contextual elements, providing personalized and varied interactive experiences.

Implementation Method 1

said obtaining is performed by optically reading an additional information printed on the card

Methodology Applied
Scientific EffectOptical reading:

Data Source

PatentUS20250336272A1Method, device and computer program for contextual adaptation of phygital games
Publication Date: 2025.10.30 FDJ GAMING SOLUTIONS FRANCE
  • US20250336272A1 patent drawing
  • US20250336272A1 patent drawing
  • US20250336272A1 patent drawing

AI summary

The invention relates to the contextual adaptation of games in a game system comprising a data processing device and a range of physical game cards associated with a main game, each game card comprising a contextual element associated with the main game, at least two distinct cards from the range of cards comprising two distinct contextual elements and at least two distinct cards from the range of cards comprising the same contextual element. For a card from the range of cards, an additional game is identified depending on an indication of the card. Access to this additional game is granted to a holder of this card by adapting, according to an obtained contextual element, the identified additional game, the contextualised additional game being specific to the obtained contextual element.