Physiologic Sensors for Objective User Response Monitoring
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Solution Overview
Problem
Current customer loyalty programs rely on conscious user input or biased ratings, lacking objective and continuous monitoring of physiologic responses to objects, which limits their effectiveness in understanding user interactions and preferences.
Innovation Solution
A system utilizing physiologic sensors to automatically sense and communicate human physiologic data when a user is in proximity to an object, enabling continuous, accurate, and objective monitoring and analysis of user responses, facilitating better product design, marketing, and customer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If conscious user input or ratings are used to understand user preferences, then the system can process user feedback, but the data is biased and lacks objectivity
Solution Approach 1:
The patent replaces conscious user input mechanisms (surveys, ratings) with automatic physiologic sensing systems. Sensors detect objective physiologic responses (heart rate, respiration, skin conductance) that occur without user awareness or bias, providing truthful measurements of actual user reactions to products or environments.
Solution Approach 2:
The system enables users to reveal their true preferences through automatic physiologic monitoring without requiring conscious participation. The sensors continuously measure physiologic responses that objectively indicate user engagement, attention, or emotional states, allowing the system to understand user preferences autonomously.
2Reliability
If continuous monitoring of physiologic responses is implemented, then accurate user interaction data is obtained, but data collection complexity increases
Solution Approach 1:
The patent employs multi-functional sensor systems that can simultaneously measure multiple physiologic parameters (heart rate, respiration, skin conductance, body temperature) using integrated sensor arrays. This universal sensing approach captures comprehensive user response data through a single system rather than requiring multiple separate measurement devices.
Solution Approach 2:
The system implements continuous physiologic monitoring throughout the user interaction period, capturing data at multiple time points including before, during, and after exposure to the product or environment. This continuous measurement ensures no critical response moments are missed and provides complete data for analysis.
3Loss of information
If proximity-based data collection is used, then relevant user-object interaction data is captured, but determining proximity adds system complexity
Solution Approach 1:
The patent uses wireless communication signals (WiFi, Bluetooth, NFC) as intermediaries to determine proximity between users and products. These signals naturally indicate whether a user is near a product without requiring direct physical contact or complex mechanical sensors, providing reliable proximity data through existing communication infrastructure.
Data Source
AI summary
A system includes physiologic sensors and devices. The physiologic sensors sense human physiologic data and the system processes and transmits signals representing the physiologic data. The physiologic data represent at least one physiologic parameter, such as heart rate, respiration rate, blood pressure, body temperature, blood chemistry, other blood constituents, muscle contraction, movement, activity, speech, and brain waves. The system also determines that a device and an object are in proximity to each other, and secures physiologic data at times when the device and object are in proximity to each other, in order to correlate a person's physiologic state while in proximity with or while using the object.