Physiological Content Delivery via Sensor Fusion
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Solution Overview
Problem
Existing content delivery systems for mobile devices lack precision in targeting users with relevant content, as they primarily rely on active user input and do not effectively utilize physiological state data and environmental context to tailor advertisements and recommendations.
Innovation Solution
A system that collects and analyzes physiological state data and environmental data from mobile devices, such as heart rate, location, and image recognition, to select and deliver content that is more likely to interest the user, with pricing models based on the relevance of the content to the user's state and location.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If content delivery relies on active user input only, then system complexity is reduced, but content relevance and targeting precision deteriorate
Solution Approach 1:
The patent combines multiple data sources including physiological state data from sensors, environmental data from sensors, and active user input into a unified content delivery system. This merging of diverse data types enables precise content targeting without requiring the system to choose between simplicity and accuracy.
Solution Approach 2:
The mobile device is designed with multi-functional capabilities, serving as both a conventional input device and a physiological/environmental sensor array. This universal device can collect diverse data types (physiological states, environmental conditions, user inputs) through integrated sensors and processing capabilities.
2Measurement precision
If physiological state data and environmental data are collected and analyzed, then content relevance is improved, but data processing complexity and energy consumption increase
Solution Approach 1:
The system performs preliminary actions by continuously collecting and pre-processing physiological and environmental data in the background before content delivery is needed. This allows the mobile device to have user state information readily available, reducing the need for intensive real-time processing when content must be delivered quickly.
Solution Approach 2:
The patent introduces a server as an intermediary that receives physiological state data and environmental data from the mobile device, performs complex analysis, and determines content delivery decisions. This distributes processing load between the mobile device and server, reducing energy consumption on the mobile device while maintaining high user state identification accuracy.
3Measurement precision
If content selection is based on multiple data sources, then content relevance to user state is improved, but system response time increases
Solution Approach 1:
The system continuously collects and pre-processes physiological and environmental data in advance, maintaining a ready state of user context information. This preliminary data preparation enables rapid content delivery decisions when needed, as the analysis of user state is already partially completed or can be quickly assessed from pre-collected data.
Solution Approach 2:
The server acts as an intermediary that receives pre-collected data from the mobile device and performs rapid content selection based on the already-analyzed physiological and environmental context. This distribution of processing allows the mobile device to send queries quickly while the server handles the computationally intensive content matching, improving overall response time.
Data Source
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AI summary
Various arrangements for delivery of relevant content to a mobile device of a user are presented. Physiological state data and image data related to the user of the mobile device may be received by a host computer system from a mobile device. The image data may be analyzed to identify a characteristic of the image. The physiological state data may also be analyzed. Content to deliver to the mobile device of the user may be selected at least partially based on the physiological state data of the user and the characteristic of the image. The content may be transmitted to the mobile device.