Picture Mark QR Code Design for Visual Appeal and Data Encoding
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
QR codes are aesthetically unattractive and fail to convey meaningful impressions or associations with products or services, making them less engaging for consumers.
Innovation Solution
Introducing 'picture marks' that are aesthetically appealing, allowing merchants to register images associated with their products or services through a service provider, enabling linking of consumers to relevant information, websites, or mobile applications based on scanned images, with attributes like website links, mobile apps, or media files.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Shape
If conventional QR codes are used, then information can be quickly accessed and stored, but the appearance is unattractive and fails to convey meaningful impressions or associations with products or services
Solution Approach 1:
The code is divided into two functional parts: aesthetic picture mark elements that convey brand identity and product associations, and functional data elements that encode information. This segmentation allows the code to simultaneously achieve visual appeal and information transmission without compromise
Solution Approach 2:
The patent merges traditionally separate elements (brand logos, product images, and data codes) into a unified picture mark structure. This combination creates a single element that serves both aesthetic/branding purposes and functional data encoding purposes, eliminating the need for separate visual and data elements
2Adaptability or versatility
If picture marks with multiple attributes are introduced, then consumer engagement and information communication are enhanced, but system complexity increases
Solution Approach 1:
The picture mark structure is designed to be universal and multi-functional, capable of encoding multiple types of attributes (website links, mobile app information, media files, promotional offers) within a single unified format. This universality allows the system to handle diverse information types without requiring separate systems for each attribute type
Solution Approach 2:
A service provider acts as an intermediary that manages the complexity of picture mark creation, attribute assignment, and database maintenance. This intermediary handles the complex tasks of registering picture marks with multiple attributes and managing the underlying data structure, thereby shielding merchants and consumers from system complexity while enabling versatile information communication
Data Source
AI summary
A service provider receives, from a user, picture information captured by a user device from a picture mark associated with a product or service of a merchant. It determines a matching picture image by comparing the picture information with picture images in a server, previously registered by the merchant. It also determines, out of attributes previously registered by the merchant, a matching attribute set uniquely associated with the matching picture image. The attributes may be web links, mobile APPs, or any media files that the merchant desires to communicate to users about its products or services. The service provider then communicates to the user the matching attribute set to be loaded on the user device and direct the user to the web links, mobile APPs, or media files that the merchant predetermined.