Pivotable Product Platform for Automatic Unboxing Presentation

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Solution Overview

Problem

Conventional shipping containers do not effectively protect products during transit and fail to enhance the unboxing experience, as they often become bulky and poorly support the product, leading to potential damage and an unsatisfactory viewing orientation.

Innovation Solution

The design of a container with a pivotable cover and product platform that transitions from a compact shipping position to a display position upon opening, where the product is inclined at an angle, providing better support and visibility.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If the product is positioned for easy viewing and access during unboxing, then the user experience is heightened, but the package becomes overly bulky and the product is poorly supported during shipping

Engineering Contradiction:
Improveproduct accessibility during unboxingVSAvoidpackage size
Core Design Contradiction:
Ease of operationVSVolume of moving object

Solution Approach 1:

The product platform is designed to be movable between a first position (received within the container portion) and a second position (inclined out of the container portion). This dynamic repositioning allows the same space to serve dual purposes: compact storage during shipping and elevated display during unboxing, resolving the contradiction between package size and product accessibility.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The product platform transitions from a horizontal position within the container to an inclined position extending outward. This dimensional change in orientation and position allows the product to be displayed at an optimal viewing angle without increasing the container's footprint, addressing both compact packaging and easy access requirements.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If the product is positioned for easy viewing and access during unboxing, then the user experience is heightened, but the product is poorly supported within the box and thus prone to damage

Engineering Contradiction:
Improveproduct accessibility during unboxingVSAvoidproduct support and protection
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The product platform's movable design allows it to be securely positioned in two distinct states: a first position during shipping where the product is well-supported and protected, and a second position during unboxing where the product is easily accessible and displayed. This dynamic repositioning ensures both protection and accessibility at appropriate times.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The container system is segmented into distinct functional components: the container portion for protection, the product platform for support and display, and the cover for engagement. This segmentation allows each component to be optimized for its specific function while working together to resolve the contradiction between support and accessibility.

Inventive Principle:
Principle #1Segmentation

3Ease of operation

If a pivotable product platform is used to enable automatic movement to display position, then the unboxing experience is enhanced, but the device complexity increases

Engineering Contradiction:
Improveautomatic product presentationVSAvoidcontainer structure
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The cover is configured to engage the product platform such that when the cover is pivoted from the closed position to the open position, motion of the cover pivots the product platform automatically. This self-service mechanism uses the opening motion itself to trigger the product presentation, eliminating the need for separate actuators or complex control systems.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The cover and product platform are functionally merged through their engagement relationship. The cover's opening motion is combined with the product platform's pivoting motion, so that a single user action (opening the cover) accomplishes both opening the container and presenting the product. This merging reduces overall system complexity compared to having independent mechanisms for each function.

Inventive Principle:
Principle #5Merging (Combining)

4Volume of moving object

If the package is made compact for shipping, then shipping efficiency is improved, but the product cannot be easily viewed or accessed during unboxing

Engineering Contradiction:
Improvepackage sizeVSAvoidproduct viewing and access
Core Design Contradiction:
Volume of moving objectVSEase of operation

Solution Approach 1:

The product platform transitions dynamically from a compact first position within the container during shipping to an inclined second position extending outward during unboxing. This dynamic repositioning allows the package to maintain a compact footprint for efficient shipping while enabling easy product viewing and access when opened.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The product platform utilizes a dimensional change from horizontal to inclined orientation, extending outward from the container. This allows the product to be displayed in a more accessible position without significantly increasing the container's shipping volume, as the inclined position is achieved through angular adjustment rather than linear expansion.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS11414247B1Automatic product presenting box
Publication Date: 2022.08.16 PACKAGING CORPORATION OF AMERICA
  • US11414247B1 patent drawing
  • US11414247B1 patent drawing
  • US11414247B1 patent drawing

AI summary

A container can include a container portion, a cover coupled to the container portion and configured to pivot between a closed position and an open position, and a product platform configured to receive a product. The product platform can be coupled to the container portion and configured to pivot between a first position in which the product platform is received within the container portion and a second position in which the product platform is inclined at least partially out of the container portion. The cover is configured to engage the product platform such that when the cover is pivoted from the closed position to the open position in a first direction, motion of the cover pivots the product platform in a second direction from the first position to the second position such that the product platform is inclined at least partially out of the container portion.